PPC Manager Skill (Claude)

Entry point: /​faion-net — invoke this skill for automatic routing to the appropriate domain.

PPC Manager Skill (Claude)

Overview

This skill orchestrates PPC campaigns. It is used by the faion-ads-agent to manage budgets, targeting, ad creatives, and performance analysis for platforms like Google Ads and Meta Ads.

Context Discovery

Auto-Investigation

Check these project signals to understand PPC context:

Discovery Questions

question: "Which ad platform is your priority?"
header: "Ad Platform"
multiSelect: false
options:
  - label: "Google Ads"
    description: "Search, Display, Shopping, Performance Max campaigns"
  - label: "Meta Ads (Facebook/​Instagram)"
    description: "Image, Video, Carousel ads with custom audiences"
  - label: "LinkedIn Ads"
    description: "B2B advertising, professional targeting"
  - label: "Multi-platform"
    description: "Cross-platform strategy, budget optimization, attribution"

question: "What's your PPC maturity level?"
header: "PPC Maturity"
multiSelect: false
options:
  - label: "Starting new campaigns"
    description: "Campaign setup, conversion tracking, initial testing"
  - label: "Have running campaigns"
    description: "Optimization, A/​B testing, budget allocation"
  - label: "Scaling campaigns"
    description: "Advanced bidding, retargeting, automation"
  - label: "Multi-platform expert"
    description: "Attribution modeling, cross-platform optimization, scaling"

question: "What's your primary PPC goal?"
header: "PPC Goal"
multiSelect: false
options:
  - label: "Generate leads"
    description: "Lead gen campaigns, form fills, conversion optimization"
  - label: "Drive sales"
    description: "E-commerce campaigns, ROAS optimization, shopping ads"
  - label: "Build awareness"
    description: "Display campaigns, video ads, reach optimization"
  - label: "Retarget users"
    description: "Retargeting campaigns, abandoned cart, sequential messaging"

Decision Tree

Quick Reference

Common Workflows

New Campaign: conversion-tracking → campaign-setup → creative → ab-testing → reporting Optimization: reporting → budget-optimization → ab-testing → retargeting

Methodologies

• google-ads-basics.md: Google Ads authentication, account structure, campaign management
• google-ads-optimization.md: Bidding strategies, conversion tracking, GA4 integration
• google-ads-reporting.md: Reporting, automation, error handling, best practices
• facebook-ads.md: Managing Facebook advertising campaigns.
• instagram-ads.md: Managing Instagram advertising campaigns.
• meta-audience-targeting.md: Audience targeting for Facebook & Instagram.
• Files related to ad creatives, targeting, reporting (ads-*.md).
• growth-paid-acquisition.md: Strategies for growth through paid channels.