Marketing
copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
53.3K 216.1K
View 
Demand Generation Expert
demand-generation
Эксперт demand generation. Используй для стратегий генерации спроса, lead scoring, кампаний и funnel optimization.
SKILL.md
Full skill instructions
Demand Generation Expert
Strategic expertise in generating and optimizing B2B pipeline.
Core Competencies
Campaign Strategy
- Multi-channel campaigns
- Content marketing integration
- Webinar programs
- Paid media strategy
- Account-based programs
Lead Management
- Lead scoring
- Lead routing
- Lead nurturing
- MQL definition
- Sales handoff
Optimization
- Funnel optimization
- Conversion rate improvement
- Channel mix optimization
- Budget allocation
- A/B testing
Demand Gen Funnel
Stages
Traffic → Leads → MQLs → SQLs → Opportunities → Revenue
Conversion Benchmarks
| Stage | Target Rate |
|---|---|
| Visitor → Lead | 2-5% |
| Lead → MQL | 20-30% |
| MQL → SQL | 40-60% |
| SQL → Opp | 50-70% |
| Opp → Won | 20-30% |
Campaign Types
Content-Based
- Ebooks and whitepapers
- Webinars
- Research reports
- Templates and tools
- Blog content
Event-Based
- Virtual events
- In-person events
- Roadshows
- Executive dinners
Paid Campaigns
- LinkedIn advertising
- Google Ads
- Content syndication
- Display/programmatic
- Retargeting
Lead Scoring Model
| Behavior | Points |
|---|---|
| Website visit | +1 |
| Blog view | +2 |
| Content download | +10 |
| Pricing page view | +15 |
| Demo request | +50 |
| Event registration | +20 |
| Demographic | Points |
|---|---|
| ICP company | +20 |
| Target title | +15 |
| Target industry | +10 |
| Company size fit | +10 |
MQL Threshold: 50 points
Budget Allocation
| Channel | % of Budget |
|---|---|
| Content & SEO | 25% |
| Paid Advertising | 30% |
| Events | 20% |
| Tech & Tools | 15% |
| Other | 10% |
More Marketing skills
Marketing
flux-2-klein
Fast image generation with Flux 2 Klein, optimized for sub-second iteration and multi-reference brand styling.
52 176.2K
View Marketing
marketing-psychology
Psychological principles and mental models for understanding customer behavior and influencing marketing decisions.
53.3K 153K
View Marketing
content-strategy
Plan searchable and shareable content that drives traffic, builds authority, and generates leads.
53.3K 150.9K
View Marketing
programmatic-seo
Build SEO-optimized pages at scale using templates, data, and proven playbook patterns.
53.3K 140.1K
View Marketing
marketing-ideas
Brainstorm and prioritize marketing strategies tailored to your SaaS stage, budget, and goals.
53.3K 137.2K
View Marketing
ai-seo
Optimize content for discovery, citation, and visibility across AI search platforms and LLM assistants.
53.3K 136.7K
View Marketing
copy-editing
Systematic improvement of existing marketing copy through seven focused editing passes.
53.3K 136.4K
View Marketing
site-architecture
Plan and optimize your website's page hierarchy, navigation, URL structure, and internal linking.
53.3K 112.8K
View Marketing
revops
Design and optimize systems connecting marketing, sales, and customer success into a unified revenue engine.
53.3K 104.9K
View 
Marketing
brand-guidelines
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
179.7K 100.1K
View 
Marketing
website-to-hyperframes
Convert websites into professional HyperFrames videos with guided storyboarding and brand-aligned composition.
57K 93.5K
View Sales & marketing AI tools
Sales & marketing
KreadoAI
Revolutionize Video Creation with AI-Generated Avatars and Voices
Paid
View Sales & marketing
Followr
Social media on autopilot
Paid
View Sales & marketing
Logodiffusion
Design custom logos instantly with AI.
Paid
View I
Sales & marketing
Ideogram
Text-heavy marketing and design images
Freemium
View Sales & marketing
Prompt Silo
Boost Your SEO with Content and SEO Silos
Free
View Sales & marketing
Marketing Blocks
Revolutionize Your Marketing with AI-Powered MarketingBlocks!
Paid
View Sales & marketing
Scrip AI
10X faster & free AI content creation for 100+ use cases
Free
View T
Sales & marketing
Tribescaler
Tribescaler | Make Your Tweets Go Viral
Paid
View