copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
define-x-strategy
Creates personalized X/Twitter growth strategy through guided interview. Based on algorithm-derived principles (exposure equation, phase model). Use when asked about X growth, Twitter strategy, building audience, or social media presence.
Full skill instructions
User request: $ARGUMENTS
Create personalized X_STRATEGY.md through discovery interview. Strategy is grounded in algorithm-derived optimal growth principles.
Before starting: Read the reference documents in skills/define-x-strategy/references/:
OPTIMAL_STRATEGY.md — The growth model and optimization principlesALGORITHM_ANALYSIS.md — Deep dive into X's recommendation algorithmDiscovery log: /tmp/x-strategy-{YYYYMMDD-HHMMSS}.md
E = S × (N × D + R × U_oon)
Phases (state-based, not time-based):
Invariants: Quality > quantity, protect D, niche focus, avoid negative signals.
- [ ] Read references/; done when model internalized
- [ ] Create discovery log
- [ ] Discover current state→log; done when N, D, R assessed
- [ ] Discover niche positioning→log; done when angle clear
- [ ] Discover goals & constraints→log; done when realistic picture formed
- [ ] (expand: areas as discovery reveals)
- [ ] Assess current phase; done when phase determined with reasoning
- [ ] Refresh: read full discovery log
- [ ] Generate X_STRATEGY.md; done when strategy complete + validated
# X Strategy Discovery
Started: {timestamp}
## Current State
(populated incrementally)
## Niche & Positioning
(populated incrementally)
## Goals & Constraints
(populated incrementally)
## Phase Assessment
(populated after discovery)
## Refinement
(populated during validation)
Discover enough to assess phase and create actionable strategy. Use AskUserQuestion for all questions.
Understand where they are:
Understand their angle:
Understand their reality:
| Discovery Reveals | Add Todo For |
|---|---|
| Multiple potential niches | Niche narrowing |
| Very limited time | Minimum viable strategy |
| Product/service to promote | Aligned content strategy |
| Audience elsewhere | Cross-platform leverage |
| Past failures | Failure analysis |
Write findings to log after each discovery step.
After discovery, determine their phase:
| Indicators | Phase |
|---|---|
| N < 100, little engagement history | Phase 1: Build R |
| N small, engaged core forming | Phase 2: Build D |
| N > 500, D > 30%, consistent posting | Phase 3: Maximize S |
Document reasoning in log.
Generate strategy document. Structure should include:
# X Growth Strategy: {Niche/Name}
> **North Star**: {One sentence goal}
## Current State
**Phase**: {1/2/3} — {Phase name}
**Focus**: {Primary variable to optimize}
{Current metrics assessment: N, D, R}
## The Model
{Brief explanation of exposure equation relevant to their phase}
## Your Niche Position
**Topic**: {Their niche}
**Angle**: {Unique perspective}
**Audience**: {Who they're reaching}
**Positioning**: {One sentence: "I help [audience] with [topic] by [angle]"}
## Phase-Appropriate Actions
{Actions specific to their current phase, fitted to their time budget}
{For Phase 1: engagement-focused, no posting yet}
{For Phase 2: posting + reciprocal network building}
{For Phase 3: content optimization + D maintenance}
## Content Strategy
{Based on their strengths and formats}
### Content Principles
{Pillars aligned with their niche and strengths}
### Multi-Signal Checklist
{Engagement triggers relevant to their content type}
### What to Avoid
{Anti-patterns specific to their situation}
## Engagement Strategy
{Time allocation based on their constraints}
{Engagement rules for their phase}
## Metrics to Track
{Phase-appropriate metrics}
{Transition triggers to next phase}
## Anti-Patterns
{Specific to their situation and common mistakes for their phase}
## Quick Reference
{Daily/weekly checklist fitted to their time budget}
---
*Strategy created: {date}*
*Phase: {current}*
*Review when: {transition trigger}*
Adapt structure to what discovery revealed. Add/remove sections as needed.
Present key sections for validation:
Update based on feedback. Write refinements to log.
| Principle | Rule |
|---|---|
| Reference first | Read references/ before interviewing |
| Write before proceed | Log findings after each discovery step |
| Phase-appropriate | Strategy must match current state |
| Realistic constraints | Actions must fit their actual time/capacity |
| Principle over prescription | Give frameworks, not rigid scripts |
| State-based transitions | No time promises; transition when conditions met |
Strategy complete when:
Write X_STRATEGY.md to current directory.
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