Decision Moment Skill

decision-moment-skill

Map and optimize decision moments across Awareness, Consideration, Conversion, and Retention, then attach specific assets, visuals, and automations to each stage. Use when designing funnels, campaigns, or retention systems.

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SKILL.md

Full skill instructions

Decision Moment Skill

Purpose

Turn raw offers and services into structured decision-moment maps that tell us exactly:

Where a prospect is in their journey
What they need to see/feel/understand next
Which asset (page, email, video, social post) should be delivered

Outputs

For each client/campaign:

Journey Map
- Awareness → Problem Aware → Solution Aware → Provider Aware → Purchase → Retention
Decision Moments
- Each moment contains:
  - Problem statement
  - Blocking objection(s)
  - Required proof
  - Recommended asset type
  - Link to asset in social_assets or page route
Execution Map
- Which channel carries which moment (email, ad, social, landing page)

Data Structures (DB)

decision_moment_maps table to hold the overall map
decision_assets table to join moments to specific assets

When to Use

After Social Playbook creation
When designing onboarding journeys
When improving conversion on an existing flow

Constraints

Always align with the No-Bluff protocol and verified value propositions.

Decision Moment Framework

Stage 1: Awareness

"I have a problem but don't know what to call it"
Asset types: Educational content, social posts, blog articles
Goal: Get attention, define the problem

Stage 2: Consideration

"I know the problem, exploring solutions"
Asset types: Comparison guides, case studies, how-to videos
Goal: Position as the best solution

Stage 3: Conversion

"Ready to buy, need final push"
Asset types: Demos, trials, testimonials, pricing pages
Goal: Remove final objections, close deal

Stage 4: Retention

"Customer, keep them happy and growing"
Asset types: Onboarding, tutorials, upsells, check-ins
Goal: Maximize lifetime value

Install skill

Copy and run in your terminal

npx -y skills add https://github.com/majiayu000/claude-skill-registry --skill decision-moment

View on GitHub

skills/data/decision-moment/SKILL.md

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