majiayu000/claude-arsenal
xiaohongshu
xiaohongshu
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Conversion Rate Optimization
cro
Conversion rate optimization orchestrator. Analyzes conversion funnels and applies domain-specific patterns. Use when the user wants to optimize conversions, improve signup/checkout flows, reduce friction, increase activation, create paywalls, or improve popup/modal performance. Keywords: CRO, co...
SKILL.md
Full skill instructions
Conversion Rate Optimization
Orchestrates conversion optimization across the user journey.
Routing
Identify the conversion context and load appropriate patterns:
| Context | Reference | Triggers |
|---|---|---|
| Marketing pages, landing pages, pricing | references/page-patterns.md | "page not converting", "improve landing page" |
| Forms (non-signup) | references/form-patterns.md | "form friction", "contact form", "lead capture" |
| Signup/registration | references/signup-patterns.md | "signup dropoff", "registration friction" |
| Post-signup onboarding | references/onboarding-patterns.md | "activation rate", "first-run experience" |
| Paywalls, upgrade screens | references/paywall-patterns.md | "convert free to paid", "upgrade modal" |
| Popups, modals, banners | references/popup-patterns.md | "exit intent", "email popup" |
Workflow
- Identify stage: Which part of the funnel?
- Load patterns: Read relevant reference file
- Assess current state: What exists today?
- Apply framework: Use patterns for analysis
- Output recommendations: Prioritized by impact
Common Cross-Cutting Concerns
Mobile Optimization
- Touch targets 44px+
- Appropriate keyboard types
- Single-column layouts
- Sticky CTAs
Trust Signals
- Social proof near conversion points
- Privacy assurances
- Security badges where relevant
- Clear expectations
Friction Reduction
- Minimize required fields
- Smart defaults
- Progressive disclosure
- Clear error handling
Measurement
For any CRO work, ensure tracking:
- Funnel step completion rates
- Drop-off points
- Field-level analytics for forms
- Device/source segmentation
Output Format
Quick Wins
Changes implementable same-day with high confidence.
High-Impact Changes
Bigger changes requiring more effort but significant improvement.
Test Hypotheses
Ideas worth A/B testing rather than assuming.
Expert Panel Review (MANDATORY)
Before returning CRO recommendations, run expert panel review on proposed changes.
See: ui-skills/references/expert-panel-review.md
- Have 10 advertorial experts score the optimizations 0-100
- Each provides specific improvement feedback
- If average < 90: Iterate on recommendations
- Only return when 90+ average achieved
Key reviewers for CRO:
- Laja - Conversion optimization
- Wiebe - CTA and form copy
- Wroblewski - Mobile and form UX
- Cialdini - Persuasion psychology
Related Skills
ab-test-setup- For testing changesanalytics-tracking- For measuring impactcopywriting- For copy rewrites
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