copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
creating-landing-pages
Use when building marketing landing pages or SaaS homepages - provides a systematic workflow for hero-first design, animation patterns, social proof, and section expansion that creates consistent, professional results
Full skill instructions
Build landing pages hero-first. The hero section sets colors, typography, and spacing that AI uses consistently for the rest of the site. Spend 50% of effort here.
Start with a reference-based prompt:
Create the hero section for my {app_type} called {name} in the style of {reference_site}.
Include:
- Nav bar with logo and links
- Eyebrow text (small label above headline)
- Headline and subheadline
- Primary and secondary CTA buttons
- Social proof element
- Hero visual/illustration
Pro tip: Include a screenshot of the reference site for significantly better results.
Use Iconify with a specific icon set:
Use Iconify {icon_set_name} for all icons.
| Icon Set | Style | Best For |
|---|---|---|
| Lucide | Clean, minimal | General use |
| Solar | Modern, bold | SaaS products |
| HeroIcons | Outlined/solid | Professional apps |
| Iconoir | Thin, elegant | Design tools |
| Phosphor | Versatile weights | Flexible needs |
Entry animations (add to hero and each section):
Animate fade in, slide in, blur in, element by element.
Use 'both' instead of 'forwards'.
Don't use opacity 0.
Why these specifics:
animation-fill-mode: both - Applies styles before AND after animationopacity: 0 - Prevents flash of invisible contentAdvanced animations:
Add beam animation connecting {element_a} to {element_b}.
Add subtle sonar pulse effect on the {element}.
Add gradient border that animates on hover.
Place in hero or immediately below:
Add social proof with {star_rating} and {review_count}.
Include logo marquee with {company_logos}.
Animate the logos with marquee animation looping infinitely
using duplicated items and alpha mask.
Default buttons are basic. Stand out with:
Change main button to {paste_code_from_uiverse_or_codepen}.
Add a 1px border beam animation around the pill-shaped
main button on hover.
Resources for unique buttons:
For animated backgrounds, use Unicorn Studio:
Once hero is complete, add sections by referencing the existing design:
Adapt a new {section_type} section. Match the existing
color scheme, typography, and spacing. Change texts,
names and numbers to fit {your_content}.
Common section types:
Pro tip: Insert a screenshot of your current hero when prompting for new sections.
AI creates structure. You refine:
| Task | Prompt |
|---|---|
| Hero | Create hero section for {app} in style of {reference} |
| Icons | Use Iconify {Solar/Lucide/Phosphor} |
| Entry animation | Animate fade in, slide in, blur in, element by element. Use 'both' instead of 'forwards'. Don't use opacity 0. |
| Logo marquee | Animate logos with marquee animation looping infinitely using duplicated items and alpha mask |
| Beam effect | Add beam animation connecting {a} to {b} with subtle sonar decorations |
| New section | Adapt a new {type} section, match existing styles |
| Mistake | Fix |
|---|---|
| Starting with features instead of hero | Hero first - it sets the design system |
| Using default buttons | Reference UIVerse/CodePen for standout CTAs |
| Generic animations | Use specific animation prompts with both fill mode |
| Inconsistent new sections | Always reference existing design or screenshot |
| Skipping social proof | Add ratings, logos, or testimonials in/near hero |
| Over-animating | Subtle > flashy. Entry animations + 1-2 special effects |
/* Entry animation base */
@keyframes fadeSlideIn {
from {
opacity: 0.01; /* Not 0 - prevents flash */
transform: translateY(20px);
filter: blur(4px);
}
to {
opacity: 1;
transform: translateY(0);
filter: blur(0);
}
}
.animate-entry {
animation: fadeSlideIn 0.6s ease-out both;
}
/* Stagger children */
.stagger > *:nth-child(1) { animation-delay: 0.1s; }
.stagger > *:nth-child(2) { animation-delay: 0.2s; }
.stagger > *:nth-child(3) { animation-delay: 0.3s; }
/* ... */
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