copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
cp-writing-style
Expert guidance on writing in Chamath Palihapitiya's communication style across 5 formats (Annual Letters, Customer Briefs, Emails, Policy Ideas Briefs, Learn with Me Presentations). Use when helping with any writing task, document creation, editing, reviewing communications, or answering questio...
Full skill instructions
Version: 4.1.0 Last Updated: 2025-11-14
v4.1.0 (2025-11-14): REFINEMENT - Persuasion Elements Implicit - Removed Principle 11 (RIZZ) as explicit principle. Persuasion, energy modulation, and vulnerability remain implicit in existing 10 principles and demonstrated through examples. Deleted advanced-rhetoric.md module. Kept format-internal-team-emails.md with Top of Mind examples but removed explicit persuasion scoring. Total system: ~10.5K words across 8 modules. Closer to original v3.0.0 philosophy with valuable internal email examples retained.
v4.0.0 (2025-11-14): RIZZ FACTOR INTEGRATION - Added Principle 11 (Strategic Authenticity - The RIZZ Factor) covering charisma/persuasion layer with 4 components: selective vulnerability, energy modulation, intellectual flex, contrarian positioning. Created 2 new modules: advanced-rhetoric.md (~1.5K words - RIZZ deep dive) and format-internal-team-emails.md (~1.5K words - internal team updates with 5 full Top of Mind examples). Updated format-emails.md to include Type 4 (Internal Team Updates). Enhanced quick-reference.md with comprehensive RIZZ cheatsheet. Total system: ~12K words across 9 files. Enhanced Principle 2 with guidance on qualifying imprecise estimates.
v3.0.0 (2025-10-30): MAJOR ARCHITECTURAL REDESIGN - Transformed from monolithic guide to modular system optimized for LLM consumption. Created 7 specialized files (core-principles.md + 5 format modules + quick-reference.md) totaling ~9.3K words. Added MUST/SHOULD/MAY hierarchy to every principle. Added "When to Deviate" guidance. Created decision trees throughout. Token reduction: 85-90% per typical task. Added CRITICAL RULE: Never fabricate data when applying "Data Over Adjectives" principle.
This skill provides comprehensive guidance on writing in Chamath Palihapitiya's distinctive communication style using a modular, LLM-optimized architecture.
Claude should invoke this skill when:
core-principles.md (~3K words) - ALWAYS LOAD
format-customer-briefs.md (~1.5K words) - Load for customer briefs
format-emails.md (~1K words) - Load for emails (now includes 4 types)
format-internal-team-emails.md (~1.5K words) - Load for internal team updates
format-annual-letters.md (~1K words) - Load for annual letters
format-policy-ideas.md (~1K words) - Load for policy briefs
format-learn-with-me.md (~1K words) - Load for presentations
quick-reference.md (~1K words) - Optional cheatsheet
ALWAYS follow this sequence:
Load core-principles.md first (REQUIRED for every task)
Load appropriate format module based on task:
format-customer-briefs.mdformat-emails.md (tactical 50-200 words)format-internal-team-emails.md (200-600 words)format-annual-letters.mdformat-policy-ideas.mdformat-learn-with-me.mdOptionally load quick-reference.md for spot checks
IMPORTANT: When this skill is invoked, ALWAYS begin your response with:
Using CP Writing Style Guide v4.1.0 - Modular Architecture
Loaded: core-principles.md + [format-module-name]
You have NOT applied CP style unless you complete all 3 passes:
FINAL CHECK: Word count reduced 50-80% from Pass 1? All MUST principles applied?
If you skip Pass 2 or Pass 3, you have NOT applied CP style. You've only started.
Task: Help user write a customer brief
Response starts with:
"Using CP Writing Style Guide v4.1.0 - Modular Architecture
Loaded: core-principles.md + format-customer-briefs.md"
[Then provide guidance using the loaded modules]
Task: Help user write an internal team update email
Response starts with:
"Using CP Writing Style Guide v4.1.0 - Modular Architecture
Loaded: core-principles.md + format-internal-team-emails.md"
[Then provide guidance using the loaded modules]
🚨 CRITICAL: NEVER FABRICATE DATA 🚨
When applying Principle 2 (Data Over Adjectives), you can ONLY use data from the original source material. If data is missing, use bracketed placeholders [Need: description] or state "data not available." Fabricated numbers are worse than vague language.
See core-principles.md for detailed explanations, examples, and "When to Deviate" guidance.
format-annual-letters.mdformat-customer-briefs.mdformat-emails.mdformat-internal-team-emails.mdformat-policy-ideas.mdformat-learn-with-me.mdPurpose: Quick tactical → Email (50-200 words)
Purpose: Progress update → Customer Brief (500-2,000 words)
Purpose: Strategic reflection → Annual Letter (2,000-5,000 words)
Purpose: Policy recommendations → Policy Ideas Brief (3,000-5,000 words)
Purpose: Educational deep-dive → Learn with Me (40-80 slides)
See core-principles.md for complete decision tree with detailed criteria.
| File | Purpose | When to Load |
|---|---|---|
core-principles.md | 10 Universal Principles + decision tree | ALWAYS (required) |
format-customer-briefs.md | Customer brief playbook | Writing customer briefs |
format-emails.md | Email playbook (4 types) | Writing tactical emails (50-200 words) |
format-internal-team-emails.md | Internal team update playbook + 5 examples | Writing team updates (200-600 words) |
format-annual-letters.md | Annual letter playbook | Writing annual letters |
format-policy-ideas.md | Policy ideas playbook | Writing policy briefs |
format-learn-with-me.md | Presentation playbook | Creating presentations |
quick-reference.md | Cheatsheet (tables, checklists) | Quick lookups |
For detailed guidance: Load the appropriate module files based on your task.
For quick lookups: See quick-reference.md
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