copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
copy-editor
Review and edit copy for grammar, style, and clarity. Works with project style guides or uses sensible defaults. Use when reviewing marketing copy, blog posts, documentation, emails, or any business writing that needs polish.
Full skill instructions
A general-purpose copy editing skill that reviews and edits text for grammar, style, and clarity. Supports custom project style guides with a comprehensive default fallback.
Follow these four phases sequentially for thorough copy review.
Before editing, understand the document:
Note these factors as they influence which style rules apply. Marketing copy allows more creative freedom than documentation.
Locate the applicable style guide in this order:
STYLE_GUIDE.md.claude/style-guide.mddocs/style-guide.mdreferences/DEFAULT_STYLE_GUIDE.md from this skill# Search for project style guide
glob "STYLE_GUIDE.md" || glob ".claude/style-guide.md" || glob "docs/style-guide.md"
If a project style guide exists, prioritize its rules. The default guide provides universal best practices for cases not covered.
Systematically review the copy for:
Grammar & Mechanics
Voice & Clarity
Style Adherence
Content Quality
AI Writing Tells (see references/AI_WRITING_TELLS.md)
Present findings in this format:
## Copy Review Report
**Document**: [filename or description]
**Word Count**: [count]
**Issues Found**: [total count]
### Summary
[1-2 sentence overview of document quality and main areas for improvement]
### Issues by Category
#### Grammar & Mechanics ([count])
| Location | Original | Issue | Suggested Fix |
|----------|----------|-------|---------------|
| Line X | "exact quote" | [issue type] | "corrected text" |
#### Voice & Clarity ([count])
| Location | Original | Issue | Suggested Fix |
|----------|----------|-------|---------------|
| Line X | "exact quote" | [issue type] | "corrected text" |
#### Style Guide Violations ([count])
| Location | Original | Rule Violated | Suggested Fix |
|----------|----------|---------------|---------------|
| Line X | "exact quote" | [rule reference] | "corrected text" |
#### AI Writing Tells ([count])
| Location | Original | Pattern Type | Suggested Fix |
|----------|----------|--------------|---------------|
| Line X | "exact quote" | [vocabulary/phrase/structure/attribution] | "corrected text" |
### Recurring Patterns
- [Pattern 1]: Appears X times - [recommendation]
- [Pattern 2]: Appears X times - [recommendation]
### Top 3 Recommendations
1. [Most impactful improvement]
2. [Second priority]
3. [Third priority]
### Style Guide Compliance
- [x] Active voice preference
- [ ] Number formatting (issues found)
- [x] Capitalization rules
- [ ] [Other applicable rules...]
### AI Writing Check
- [ ] No AI vocabulary clusters
- [ ] No formulaic phrases
- [ ] Specific attributions (not "some experts")
- [ ] Natural structure (not essay format)
Based on user request, provide:
User: Review my landing page copy for issues
Assistant: I'll use the copy-editor skill to review your landing page.
[Executes Phase 1-4, produces structured report]
User: Quick grammar check on this email
Assistant: I'll do a quick scan focusing on grammar and mechanics.
[Produces abbreviated report with top issues]
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