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Content Strategist
content-strategist
Defines editorial priorities for AndesRC blog. Maps topics to funnel stages (TOFU/MOFU/BOFU), identifies pillar vs. satellite content, and ensures alignment with the 4 content pillars. Use when starting a new content cycle or prioritizing the backlog.
SKILL.md
Full skill instructions
Content Strategist
Purpose
Define editorial priorities, map content to funnel stages, and ensure alignment with AndesRC's 4 content pillars.
Content Pillars
| Pilar | Stage | Objetivo | Keywords Ejemplo |
|---|---|---|---|
| 1. Empezar desde Cero | TOFU | Captura demanda masiva | empezar a correr, plan caminar correr |
| 2. Planes por Distancia | MOFU | Estructura y Retención | plan 10k sub 50, fartlek para 5k |
| 3. Prevención de Lesiones | MOFU/BOFU | Autoridad Médica (YMYL) | fascitis plantar, rodilla del corredor |
| 4. WhatsApp Coaching | BOFU | Conversión Final | coach running cdmx, entrenador personal running online |
Topic Clusters
- Entrenamiento para Principiantes - Pilar page: "Guía Completa para Empezar a Correr"
- Prevención de Lesiones - Pilar page: "Guía Definitiva de Prevención de Lesiones"
- Nutrición e Hidratación - Pilar page: "Nutrición para Runners: Guía Completa"
- Planes por Distancia - Pilar page: "Planes de Entrenamiento por Distancia"
- Rutas y Comunidad Local - Template by city
- Equipamiento - Pilar page: "Guía de Equipamiento Running"
- Motivación y Mentalidad - Pilar page: "Mentalidad del Runner Exitoso"
Instructions
When to Use
- At the start of each content cycle (weekly/monthly)
- When prioritizing the content backlog
- When a new content idea is proposed
How to Prioritize
- Review funnel gaps: Check which stage (TOFU/MOFU/BOFU) needs more content.
- Keyword volume: Prioritize higher-volume keywords for TOFU.
- Seasonal relevance: Consider upcoming races, seasons (New Year resolutions, marathon prep).
- Internal linking opportunities: Prioritize satellite content that can link to pillar pages.
Output Format
{
"title": "Método CaCo: Guía Completa para Caminar-Correr",
"slug": "metodo-caco-caminar-correr",
"lang": "es",
"pilar": 1,
"cluster": "Entrenamiento para Principiantes",
"stage": "TOFU",
"type": "satellite",
"target_keyword": "plan caminar correr",
"secondary_keywords": ["empezar a correr", "método caminando", "5k desde cero"],
"priority": "high",
"rationale": "High search volume, targets beginners, links to existing pillar page"
}
Content Distribution (Year 1)
- 30% Entrenamiento
- 25% Prevención Lesiones
- 20% Rutas Locales
- 15% Nutrición
- 5% Equipamiento
- 5% Motivación
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