Marketing
copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
53.3K 216.1K
View 
竞品与替代页
competitor-alternatives
创建竞品对比或替代页（SEO、销售赋能）时使用。触发词：alternative page、vs page、competitor comparison、[Product] vs [Product]、[Product] alternative、competitive landing pages。涵盖：单一替代、复数替代、你 vs 竞品、竞品 vs 竞品。
SKILL.md
Full skill instructions
竞品与替代页
创建可排名、有真实价值、有效展示己方产品的对比/替代页。
前置了解
己方价值主张、差异化、理想客户、定价、优劣势；竞品格局、搜索体量；目标（SEO、销售赋能、转化竞品用户、品牌定位）。
原则
- 诚实建立信任：承认竞品优点、如实写己方局限，不歪曲竞品。
- 深度优于表面：不止功能表，解释差异为何重要，结合用例与场景。
- 助其决策：不同需求适合不同工具；明确你最适合谁、竞品最适合谁。
- 模块化内容：竞品数据集中维护，单源事实，更新同步到所有页面。
四种页面形式
- [竞品] Alternative（单）：
/alternatives/[competitor]。关键词：[Competitor] alternative、switch from [Competitor]。结构：为何找替代 → 你作为替代的概要 → 详细对比 → 谁该换（谁不该）→ 迁移路径 → 换用者证言 → CTA。 - [竞品] Alternatives（复）：
/alternatives/[competitor]-alternatives。关键词：best [Competitor] alternatives、tools like [Competitor]。结构：为何找替代 → 替代品选择标准 → 替代列表（含己方）+ 对比表 → 按用例推荐 → CTA。务必包含 4～7 个真实替代。 - 你 vs [竞品]：
/vs/[competitor]。TL;DR → 一览表 → 按维度详比（功能、定价、服务、易用、集成）→ 谁选你、谁选竞品 → 证言、迁移支持 → CTA。 - [A] vs [B]：
/compare/[a]-vs-[b]。两者概览 → 分维度对比 → 各自适用对象 → 第三方选项（引入己方）→ 三方表 → CTA。
索引页
每种形式配索引：列出该类型下所有页面，做导航与 SEO 聚合；保持更新、内链互链、可按人气/字母/分类排序。
内容架构
竞品数据：每竞品一个文件（name、定位、定价、功能、优劣势、best for、not ideal for、常见抱怨、迁移说明）。己方同样结构且诚实。页面生成：各页从中心数据拉取，避免重复、利于维护。
段落与模块
TL;DR 开篇；各维度用段落对比而非仅表格；功能/定价/服务/支持用模板化区块；「谁该选谁」、迁移支持、换用者证言单独模块。表格避免纯 ✓/✗，用简短说明与评分。
研究与更新
竞品：试用、定价、G2/Capterra 等评价、用户反馈、其对比页与文档。季度核价与重大功能，年度全量刷新。
相关技能
programmatic-seo、copywriting、seo-audit、schema-markup。
More Marketing skills
Marketing
flux-2-klein
Fast image generation with Flux 2 Klein, optimized for sub-second iteration and multi-reference brand styling.
52 176.2K
View Marketing
marketing-psychology
Psychological principles and mental models for understanding customer behavior and influencing marketing decisions.
53.3K 153K
View Marketing
content-strategy
Plan searchable and shareable content that drives traffic, builds authority, and generates leads.
53.3K 150.9K
View Marketing
programmatic-seo
Build SEO-optimized pages at scale using templates, data, and proven playbook patterns.
53.3K 140.1K
View Marketing
marketing-ideas
Brainstorm and prioritize marketing strategies tailored to your SaaS stage, budget, and goals.
53.3K 137.2K
View Marketing
ai-seo
Optimize content for discovery, citation, and visibility across AI search platforms and LLM assistants.
53.3K 136.7K
View Marketing
copy-editing
Systematic improvement of existing marketing copy through seven focused editing passes.
53.3K 136.4K
View Marketing
site-architecture
Plan and optimize your website's page hierarchy, navigation, URL structure, and internal linking.
53.3K 112.8K
View Marketing
revops
Design and optimize systems connecting marketing, sales, and customer success into a unified revenue engine.
53.3K 104.9K
View 
Marketing
brand-guidelines
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
179.7K 100.1K
View 
Marketing
website-to-hyperframes
Convert websites into professional HyperFrames videos with guided storyboarding and brand-aligned composition.
57K 93.5K
View Sales & marketing AI tools
Sales & marketing
KreadoAI
Revolutionize Video Creation with AI-Generated Avatars and Voices
Paid
View Sales & marketing
Followr
Social media on autopilot
Paid
View Sales & marketing
Logodiffusion
Design custom logos instantly with AI.
Paid
View I
Sales & marketing
Ideogram
Text-heavy marketing and design images
Freemium
View Sales & marketing
Prompt Silo
Boost Your SEO with Content and SEO Silos
Free
View Sales & marketing
Marketing Blocks
Revolutionize Your Marketing with AI-Powered MarketingBlocks!
Paid
View Sales & marketing
Scrip AI
10X faster & free AI content creation for 100+ use cases
Free
View Sales & marketing
Tribescaler
Tribescaler | Make Your Tweets Go Viral
Paid
View