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Campaign Brief
campaign-brief
Create or update a marketing campaign brief
SKILL.md
Full skill instructions
Document Intelligence
This skill supports three modes: Create, Update, and Find.
Mode Detection
| Signal | Mode | Confidence |
|---|---|---|
| "update", "revise", "modify" in input | UPDATE | 100% |
File path provided (@path/to/campaign.md) | UPDATE | 100% |
| "create", "new", "draft" in input | CREATE | 100% |
| "find", "search", "list campaigns" | FIND | 100% |
| "the campaign", "our campaign" | UPDATE | 85% |
| Just campaign name/objective | CREATE | 60% |
Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user
Mode Behaviors
CREATE: Generate complete new campaign brief using template below.
UPDATE:
- Read existing campaign brief (search if path not provided)
- Preserve unchanged sections exactly
- Update timeline, budget, metrics, or activities
- Show diff summary: "Updated: [sections]. Unchanged: [sections]."
FIND:
- Search paths below for campaign briefs
- Present results: campaign name, status, dates, path
- Ask: "Update one of these, or create new?"
Search Locations for Campaign Briefs
campaigns/marketing/gtm/campaigns/marketing/campaigns/
Create a Marketing Campaign Brief for the specified campaign.
V2V Phase
Phase 4: Coordinated Execution - This skill supports marketing execution.
Output Structure
1. Campaign Overview
- Campaign name
- Campaign type (awareness, demand gen, product launch, etc.)
- Duration
- Budget
2. Campaign Objectives
| Objective | Metric | Target |
|---|---|---|
| [Objective 1] | [Metric] | [Target] |
| [Objective 2] | [Metric] | [Target] |
3. Target Audience
- Primary audience
- Secondary audience
- Audience size estimate
- Audience characteristics
- Where they spend time
4. Key Messages
- Primary message (one sentence)
- Supporting messages (3-5 points)
- Proof points
- Tone and voice
5. Channels & Tactics
| Channel | Tactic | Audience | Budget | Owner |
|---|---|---|---|---|
| [Channel 1] | [Tactic] | [Audience] | $X | [Owner] |
| [Channel 2] | [Tactic] | [Audience] | $X | [Owner] |
6. Timeline
| Phase | Dates | Activities |
|---|---|---|
| Planning | [Dates] | [Activities] |
| Pre-launch | [Dates] | [Activities] |
| Launch | [Dates] | [Activities] |
| Sustain | [Dates] | [Activities] |
| Wrap-up | [Dates] | [Activities] |
7. Budget Breakdown
| Category | Amount | % of Total |
|---|---|---|
| Media | $X | X% |
| Creative | $X | X% |
| Events | $X | X% |
| Tools | $X | X% |
| Total | $X | 100% |
8. Success Metrics
| Metric | Target | Measurement Method |
|---|---|---|
| Reach | [Target] | [How measured] |
| Engagement | [Target] | [How measured] |
| Leads | [Target] | [How measured] |
| Pipeline | [Target] | [How measured] |
9. Creative Requirements
- Assets needed
- Formats and sizes
- Brand guidelines
- Approval process
- Due dates
10. Dependencies & Risks
| Dependency/Risk | Impact | Mitigation |
|---|---|---|
| [Item] | High/Med/Low | [Plan] |
Instructions
- Ask about campaign objectives if not specified
- Reference any brand or marketing strategy documents provided via @file syntax
- Ensure budget and timeline are realistic
- Include clear success metrics
- Save as markdown file
- Offer to create presentation version using /present
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