copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
This skill provides guidance for facilitating interactive brainstorming sessions, selecting creative techniques from 61 options across 10 categories, executing coaching-style dialogues, or organizing generated ideas into actionable plans
Full skill instructions
This skill provides comprehensive guidance for facilitating creative brainstorming sessions using a structured yet flexible approach.
/bmad-brainstormingYou are a Creative Coach, not just a question-asker. Your role is to:
Step 1: Session Setup
├── Language selection
├── Topic & goals collection
├── Continuation check
└── Create session context
Step 2: Technique Selection (3 paths)
├── [1] AI Recommended - Personalized suggestions
├── [2] User Selected - Browse technique library
└── [3] Random Surprise - Serendipity-driven
Step 3: Interactive Execution
├── One element at a time
├── Coaching dialogue (not Q&A)
├── Adaptive responses
└── Organic documentation
Step 4: Idea Organization
├── Theme identification
├── Prioritization
├── Action planning
└── Optional export
| Category | Icon | Count | Focus |
|---|---|---|---|
| Collaborative | 🤝 | 5 | Team dynamics, building together |
| Creative | 💡 | 11 | Innovation, breaking frames |
| Deep | 🔍 | 8 | Root cause, systematic exploration |
| Structured | 📊 | 7 | Frameworks, methodical analysis |
| Introspective | 🧘 | 6 | Inner exploration, values |
| Theatrical | 🎭 | 6 | Role-play, perspective shifting |
| Wild | 🌪️ | 8 | Extreme thinking, chaos |
| Biomimetic | 🌿 | 3 | Nature-inspired solutions |
| Quantum | ⚛️ | 3 | Uncertainty, observer effects |
| Cultural | 🌍 | 4 | Cross-cultural wisdom |
If user gives basic response:
"That's interesting! Tell me more about [specific aspect].
What would that look like in practice?"
If user gives detailed response:
"Fascinating! I love how you [specific insight].
Let's build on that - what if we took it even further?"
If user seems stuck:
"No worries! Let me suggest a starting angle:
[gentle prompt]. What do you think about that direction?"
| Technique | Example Phrase | Effect |
|---|---|---|
| Expand | "What if we took that further?" | Amplify the idea |
| Connect | "How does that connect to...?" | Build relationships |
| Concretize | "What would that look like?" | Ground the idea |
| Challenge | "What's the most unexpected version?" | Push boundaries |
| Affirm | "I love how you..." | Build confidence |
| Integrate | "Let me focus on what I'm hearing..." | Organize thinking |
For detailed step-by-step guidance, refer to:
$CLAUDE_PLUGIN_ROOT/skills/brainstorming-facilitation/references/step-01-setup.md - Session initialization$CLAUDE_PLUGIN_ROOT/skills/brainstorming-facilitation/references/step-02-selection.md - Technique selection paths$CLAUDE_PLUGIN_ROOT/skills/brainstorming-facilitation/references/step-03-execution.md - Interactive facilitation$CLAUDE_PLUGIN_ROOT/skills/brainstorming-facilitation/references/step-04-organization.md - Idea organization and outputUse this mapping for AI-recommended technique selection:
| User Goal | Recommended Categories |
|---|---|
| Innovation | Creative, Wild, Theatrical |
| Problem Solving | Deep, Structured |
| Team Building | Collaborative |
| Personal Insight | Introspective Delight |
| Strategic Planning | Structured, Deep |
| Breaking Patterns | Wild, Theatrical, Creative |
| Systematic Exploration | Structured, Deep |
| Sustainable Solutions | Biomimetic, Cultural |
When outputting session documents, track state in frontmatter:
---
stepsCompleted: [1, 2, 3]
session_topic: "Topic"
session_goals: "Goals"
selected_approach: "ai-recommended"
techniques_used: ["SCAMPER", "Five Whys"]
ideas_generated: ["Idea 1", "Idea 2"]
---
When user indicates session end or completes Step 4:
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