copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
generating-blog-outlines
Creates structured blog post outlines based on topics and keywords. Use when the user asks about blog structure, content outlines, SEO article planning, or wants to organize ideas before writing.
Full skill instructions
Required information:
| Input | Purpose |
|---|---|
| Primary keyword | Main search term to target |
| Topic/angle | Specific focus of the article |
| Target audience | Who the content is for |
| Content goal | Inform, convert, educate, entertain |
| Word count target | Affects depth and sections |
Example prompt:
Topic: "How to optimize images for web performance"
Keyword: "image optimization"
Audience: Frontend developers
Goal: Educational tutorial
Length: 2,000 words
| Intent Type | Indicators | Content Style |
|---|---|---|
| Informational | "how to", "what is", "guide" | Tutorial, explainer |
| Commercial | "best", "top", "vs", "review" | Comparison, listicle |
| Transactional | "buy", "pricing", "download" | Product-focused, CTA-heavy |
| Navigational | Brand + feature | Direct, feature-specific |
Identify top-ranking content:
Analysis template:
## Competitor Analysis: [Keyword]
### Top 3 Ranking Articles
1. [Title] - [URL]
- Word count: ~X,XXX
- Key sections: [list]
- Unique angle: [note]
2. [Title] - [URL]
- Word count: ~X,XXX
- Key sections: [list]
- Unique angle: [note]
### Content Gaps Identified
- [ ] Missing topic: ...
- [ ] Outdated information: ...
- [ ] Better examples needed: ...
Standard blog structure:
# [Title with Primary Keyword]
## Introduction (100-150 words)
- Hook: [attention-grabbing opener]
- Context: [why this matters now]
- Promise: [what reader will learn]
- Thesis: [main point/answer]
## [H2: First Main Section]
### [H3: Subsection if needed]
- Key point 1
- Key point 2
- Example or data point
### [H3: Another Subsection]
- Key point 1
- Supporting detail
## [H2: Second Main Section]
- Key points to cover
- Include [keyword variation] naturally
## [H2: Third Main Section]
### [H3: Practical subsection]
- Step-by-step if applicable
- Code examples if technical
## [H2: Common Mistakes / FAQ / Tips]
- Address related questions
- Add value beyond competitors
## Conclusion (100-150 words)
- Recap main points
- Actionable next step
- CTA (related content, newsletter, etc.)
| Location | Priority | Guideline |
|---|---|---|
| Title (H1) | Required | Include primary keyword |
| First paragraph | Required | Within first 100 words |
| H2 headings | High | 1-2 headings with keyword/variation |
| H3 headings | Medium | Natural placement |
| Body text | Medium | 1-2% density, variations |
| Meta description | Required | Include keyword near start |
| Image alt text | Medium | Descriptive with keyword if relevant |
| URL slug | Required | Short, keyword-focused |
Keyword variations to include:
Primary: image optimization
Variations:
- optimize images
- image compression
- web image optimization
- compress images for web
- reduce image file size
Angle frameworks:
| Framework | Description | Best For |
|---|---|---|
| Ultimate Guide | Comprehensive, authoritative | High-competition keywords |
| Step-by-Step | Numbered process | How-to queries |
| Listicle | Numbered tips/tools | "Best" or "Top" queries |
| Comparison | X vs Y analysis | Decision-stage content |
| Case Study | Real example with results | Trust-building content |
| Beginner's Guide | Foundational, accessible | Awareness-stage content |
Tutorial/How-To:
# How to [Achieve Outcome]: [Benefit Statement]
## Introduction
- Problem statement
- What you'll learn
## Prerequisites / What You'll Need
## Step 1: [First Action]
## Step 2: [Second Action]
## Step 3: [Third Action]
## Troubleshooting Common Issues
## Next Steps / Advanced Tips
## Conclusion
Listicle:
# [Number] [Adjective] [Topic] for [Outcome] in [Year]
## Introduction
- Why this list matters
- How items were selected
## 1. [Item Name]
- Key benefit
- Best for: [use case]
- Consideration: [limitation]
## 2. [Item Name]
...
## How to Choose the Right [Topic]
## Conclusion
Comparison:
# [Option A] vs [Option B]: [Decision Framework]
## Introduction
- Why this comparison matters
- Quick verdict
## Overview Comparison Table
## [Option A] Explained
### Pros
### Cons
### Best For
## [Option B] Explained
### Pros
### Cons
### Best For
## Head-to-Head: [Criteria 1]
## Head-to-Head: [Criteria 2]
## Head-to-Head: [Criteria 3]
## Verdict: Which Should You Choose?
## Conclusion
Checklist before delivering:
Section word count distribution (2,000 words):
Introduction: 150 words
Section 1: 400 words
Section 2: 400 words
Section 3: 400 words
Section 4: 350 words
Conclusion: 150 words
Buffer: 150 words
# Blog Post Outline: [Title]
**Target Keyword:** [keyword]
**Word Count:** [target]
**Search Intent:** [type]
**Content Angle:** [framework]
---
## Outline
[Full outline with H2/H3 structure and bullet points for each section]
---
## Keyword Strategy
- Primary: [keyword]
- Variations: [list]
- Placement: [notes]
## Competitor Gaps Addressed
- [gap 1]
- [gap 2]
## Unique Value Proposition
[What makes this article stand out]
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