copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
blog
Create and edit blog posts for Ghost CMS. Use when creating blog post projections from ideas, editing existing posts, or working with Ghost frontmatter and SEO. Includes blog-specific voice, structure, and templates.
Full skill instructions
Create authoritative, SEO-optimised blog posts for Ghost CMS at xavierfuentes.com.
Target length: 1,500-2,000 words (up to 2,200 for authority pieces)
Structure: Hook → Context → Framework → Implementation → Pitfalls → Next Steps
Frontmatter required: title, slug, status, visibility, idea_id, pillar
context/voice.md - Blog-specific voice and tonecontext/seo.md - SEO guidelines and meta descriptionscontext/structure.md - Post structure and formattingSee docs/guides/brand-guide.md for:
templates/post.md - Blog post template with frontmatterMarketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
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