copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
authentic-voice
Transform AI-sounding writing into natural, human prose. Use when creating or editing any written content—articles, essays, reports, emails, social posts, scripts, or marketing copy—to avoid patterns that signal AI authorship. Triggers on requests to "make it sound human," "less AI," "more natura...
Full skill instructions
Write like a human, not a language model. This skill eliminates the telltale patterns that make AI writing detectable.
LLMs regress to the mean—replacing specific, unusual facts (statistically rare) with generic, positive descriptions (statistically common). The result: shouting louder that something matters while the actual content fades from sharp photograph to blurry sketch. Human writing does the opposite.
references/ai-tells.md for the complete catalog of patterns to avoidLLMs insert claims about significance, legacy, and symbolism constantly. Delete these unless you can show evidence.
Words to watch: stands/serves as, is a testament/reminder, plays a vital/significant/crucial/pivotal role, underscores/highlights its importance, reflects broader, symbolizing its ongoing/enduring impact, key turning point, indelible mark, profound heritage
AI: "The founding represented a significant shift toward regional independence, enabling Catalonia to develop a system tailored to its unique socio-economic context. This initiative was part of a broader movement across Spain to decentralize administrative functions."
Human: "The 1989 law gave Catalonia its own census bureau."
Sentences that end with "-ing" phrases claiming what something means. Cut these entirely.
Words to watch: ensuring..., highlighting..., emphasizing..., reflecting..., underscoring..., showcasing..., contributing to..., cultivating...
AI: "The civil rights movement emerged as a powerful continuation of this struggle, emphasizing the importance of solidarity and collective action in the fight for justice."
Human: "The civil rights movement continued that fight."
"Not X, but Y" constructions that try to sound balanced. Just say Y.
Patterns: "It's not just about X, it's about Y" / "Not only does it X, but it also Y" / "This is not merely X—it's Y"
AI: "The 'Black Hole Edition' is not just a meme—it's a celebration of grassroots car culture."
Human: "The 'Black Hole Edition' became a running joke in car forums."
AI is obsessed with the spectral. Everything is quiet, soft, a whisper, a shadow, a memory. Sensory language gets attached to abstract concepts.
AI: "Thursday is a liminal day that tastes of almost-Friday. Grief has a color. Sorrow tastes of metal."
Human: (Just don't write like this)
LLMs write like TV commercials, especially about places and cultural heritage.
Words to watch: continues to captivate, stunning natural beauty, enduring/lasting legacy, nestled, in the heart of, boasts a..., breathtaking, vibrant, diverse tapestry
AI: "Nestled within the breathtaking region of Gonder in Ethiopia, Alamata Raya Kobo stands as a vibrant town with a rich cultural heritage."
Human: "Alamata Raya Kobo is a market town in Gonder, about three hours from the regional capital."
| Pattern | Example | Fix |
|---|---|---|
| Tailing participles | "...highlighting the significance of..." | Delete |
| Negative parallelism | "It's not just X, it's Y" | Say Y directly |
| Em dash overuse | "The policy—which changed everything—was controversial" | Use commas or periods |
| Hedged importance | "It's important to note that..." | Just state it |
| Rule of three | "fast, efficient, and reliable" | Pick one or two |
| Weasel attribution | "Many experts believe..." | Name sources or own the claim |
| Media listing | "Featured in Wired, Vogue, and CNN" | Only if genuinely relevant |
| Social media mention | "maintains an active social media presence" | Delete (obvious for anyone alive) |
See references/ai-tells.md for the complete list. Quick substitutions:
Before finalizing:
Don't overcorrect. These are NOT reliable indicators:
Short-form: Personality first. Contractions. Start mid-thought. End without wrapping up.
Long-form: Lead with your sharpest specific insight. Broad context can wait—or be cut.
Professional: "Use" not "utilize." "Help" not "facilitate." Fewest words possible.
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