copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
assets-organizing
Organize all outputs from slash commands and subagents in assets/ directory by topics, date format, and slugs.
Full skill instructions
Standardize asset output locations, naming conventions, and directory structures for all marketing outputs.
Use this skill when:
| Asset Type | Path | Naming |
|---|---|---|
| Articles | assets/articles/{date}-{slug}/ | {slug}.md + images/{date}-{slug}/ |
| Storyboards | assets/storyboards/{date}-{slug}/ | storyboard.md + scene-{N}-*.png |
| Videos | assets/videos/{date}-{slug}/ | master.mp4 + scene-{N}.mp4 |
| Transcripts | assets/transcripts/ | {slug}.md |
| Writing Styles | assets/writing-styles/ | {slug}.md |
| Banners | assets/banners/{campaign}/ | {variant}-{size}.{ext} |
| Designs | assets/designs/{project}/ | {type}-{variant}.{ext} |
| Infographics | assets/infographics/ | {date}-{slug}.{ext} |
| Logos | assets/logos/ | {name}-{variant}.{ext} |
| Social Posts | assets/posts/{platform}/ | {date}-{slug}.{ext} |
| Generated | assets/generated/{type}/ | {date}-{slug}.{ext} |
| Reports | ||
| Analytics | assets/reports/analytics/ | {date}-{report-type}.md |
| SEO | assets/reports/seo/ | {date}-{audit-type}.md |
| Social | assets/reports/social/ | {date}-{platform}-{report-type}.md |
| Campaign | assets/reports/campaigns/ | {date}-{campaign}-{report-type}.md |
| Performance | assets/reports/performance/ | {date}-{channel}-report.md |
| Ads | assets/reports/ads/ | {date}-{platform}-report.md |
assets/reports/email/ | {date}-{campaign}-report.md | |
| Funnel | assets/reports/funnels/ | {date}-{funnel}-analysis.md |
| Content | assets/reports/content/ | {date}-{content-type}-audit.md |
| Text Content | ||
| Copy | assets/copy/{type}/ | {date}-{slug}.md |
| Ad Copy | assets/copy/ads/ | {date}-{campaign}-{variant}.md |
| Email Copy | assets/copy/emails/ | {date}-{sequence}-{slug}.md |
| Landing Pages | assets/copy/landing-pages/ | {slug}.md |
| Headlines | assets/copy/headlines/ | {date}-{topic}.md |
| Scripts | assets/scripts/{type}/ | {slug}.md |
| Campaigns | ||
| Campaign Briefs | assets/campaigns/{date}-{slug}/briefs/ | {type}-brief.md |
| Campaign Creatives | assets/campaigns/{date}-{slug}/creatives/ | {channel}-{variant}.{ext} |
| Campaign Reports | assets/campaigns/{date}-{slug}/reports/ | {date}-{report-type}.md |
| Campaign Assets | assets/campaigns/{date}-{slug}/assets/ | {type}-{name}.{ext} |
| Sales | ||
| Pitches | assets/sales/pitches/ | {date}-{industry}-{persona}.md |
| Proposals | assets/sales/proposals/ | {date}-{client}-proposal.md |
| Case Studies | assets/sales/case-studies/ | {date}-{client}-{outcome}.md |
| Battlecards | assets/sales/battlecards/ | {competitor}.md |
| SEO | ||
| SEO Audits | assets/seo/audits/ | {date}-{domain}-audit.md |
| Keyword Research | assets/seo/keywords/ | {date}-{topic}-keywords.md |
| Schema Markup | assets/seo/schemas/ | {page}-schema.json |
| Funnels | ||
| Funnel Designs | assets/funnels/designs/ | {date}-{slug}-funnel.md |
| Funnel Audits | assets/funnels/audits/ | {date}-{funnel}-audit.md |
| A/B Tests | assets/funnels/tests/ | {date}-{test-name}.md |
| Leads | ||
| Scoring Models | assets/leads/scoring-models/ | {date}-{model-name}.md |
| Segments | assets/leads/segments/ | {segment-name}.md |
| ICP Profiles | assets/leads/icp-profiles/ | {persona}.md |
| Community | ||
| Response Templates | assets/community/templates/ | {situation}.md |
| FAQs | assets/community/faqs/ | {topic}.md |
| Moderation Guides | assets/community/moderation/ | {policy}.md |
| Retention | ||
| Retention Campaigns | assets/retention/campaigns/ | {date}-{campaign}.md |
| Health Scoring | assets/retention/scoring-models/ | {date}-{model}.md |
| Intervention Playbooks | assets/retention/playbooks/ | {segment}.md |
| Attraction | ||
| Landing Page Content | assets/attraction/landing-pages/ | {slug}.md |
| Lead Magnets | assets/attraction/lead-magnets/ | {slug}.md |
| pSEO Templates | assets/attraction/pseo-templates/ | {template-name}.md |
| Content Briefs | assets/attraction/content-briefs/ | {date}-{topic}.md |
| Diagnostics | ||
| Campaign Audits | assets/diagnostics/campaign-audits/ | {date}-{campaign}.md |
| Content Reviews | assets/diagnostics/content-reviews/ | {date}-{content}.md |
Load: references/naming-conventions.md
Load: references/directory-structure.md
Load: references/asset-types.md
{YYMMDD} or {YYMMDD-HHmm}Use $CK_PLAN_DATE_FORMAT env var or default to YYMMDD-HHmm.
# PowerShell
Get-Date -UFormat "%y%m%d-%H%M"
# Bash
date +%y%m%d-%H%M
Before writing any asset:
This skill integrates with:
/video:create - Video assets/video:storyboard:create - Storyboard assets/content/blog - Article assets/campaign commands - Campaign assetscontent-creator agent - Various contentui-ux-designer agent - Design assetscopywriter agent - Copy assetsemail-wizard agent - Email copysocial-media-manager agent - Social postscampaign-manager agent - Campaign assetssale-enabler agent - Sales assetsseo-specialist agent - SEO assets/seo commands - SEO auditsfunnel-architect agent - Funnel assetslead-qualifier agent - Lead assetscommunity-manager agent - Community assetscontinuity-specialist agent - Retention assetsattraction-specialist agent - Attraction assetscampaign-debugger agent - Diagnostic reportscontent-reviewer agent - Review reportsanalytics skill - Analytics reportsseo-optimization skill - SEO reportssocial-media skill - Social reportscampaign-management skill - Campaign reportsads-management skill - Ads reportsemail-marketing skill - Email reportsMarketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
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