copywriting
Marketing copy for homepages, landing pages, pricing pages, and other conversion-focused web pages.
Brand voice and terminology guide for all Arcanea content - ensures consistent, magical communication across UI, marketing, and narrative
Full skill instructions
This skill ensures consistent, magical, and accessible communication across all Arcanea touchpoints—from UI microcopy to marketing materials to in-universe narratives. Every word should feel like it belongs in the Kingdom of Light.
Magical but Grounded
Inspiring but Honest
Warm but Professional
Simple but Rich
ACADEMIC ←───────────────────→ PLAYFUL
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(Slightly academic, wisdom-toned)
FORMAL ←─────────────────────→ CASUAL
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(Professional warmth)
MYSTICAL ←───────────────────→ TECHNICAL
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(Magical with purpose)
SERIOUS ←────────────────────→ WHIMSICAL
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(Purposeful with wonder)
| Term | Definition | Usage |
|---|---|---|
| Creator | Any user of Arcanea | "Welcome, Creator" not "Welcome, user" |
| Guardian | Personal AI companion | "Your Guardian remembers..." |
| Luminor | Specialized AI assistant | "Melodia, your Luminor guide" |
| Realm | A creator's universe/world | "Build your Realm" not "Create your world" |
| Essence | Individual creation (song, story, image) | "Your latest Essence" not "Your file" |
| Studio | Creation workspace | "Enter your Studio" |
| Portal | Connection between Realms | "Open a Portal to..." |
| Remix | Collaborative iteration | "Remix this Essence" |
| Spark | Moment of inspiration | "Feel the Spark" |
| ARC | Creative energy currency | "Earn ARC by creating" |
| NEA | Governance tokens | "Your NEA grants voting power" |
Atlantean Academy:
Draconic Academy:
Creation & Light Academy:
| Don't Say | Say Instead |
|---|---|
| User | Creator |
| Member | Creator |
| Player | Creator |
| Content | Essence |
| Asset | Essence |
| World (alone) | Realm |
| Metaverse | Kingdom of Light / Arcanea |
| NFT | (avoid or: "unique digital ownership") |
| AI Tool | Guardian / Luminor |
| Account | Profile / Arcanean Profile |
| Subscription | Tier / Membership |
| Premium | Realm Builder |
| Generate | Create / Compose / Craft |
Goal: Make creators feel they've found home
Examples:
✓ "Every creator begins in shadow. Welcome to the light."
✓ "Your creative journey starts with a single Spark."
✓ "Choose your Academy—but know you're never limited to one."
✗ "Sign up to create AI content"
✗ "Start your free trial now"
✗ "Click here to begin"
Goal: Support the creative process without interrupting flow
Examples:
✓ "Your Guardian notices you're trying something new. Would you like guidance?"
✓ "This melody wants harmony. Shall we find it together?"
✓ "Your Essence is taking shape. Save when ready."
✗ "Click to add more"
✗ "Error: Invalid input"
✗ "Processing your request"
Goal: Never blame the creator; always offer paths forward
Examples:
✓ "The magic couldn't connect. Let's try again."
✓ "Something interrupted the creation. Your work is safe—retry when ready."
✓ "This path isn't available right now. Here are other routes..."
✗ "Error 500"
✗ "You did something wrong"
✗ "Request failed"
Goal: Celebrate meaningfully, not performatively
Examples:
✓ "Your Realm grows stronger. Creators are discovering your light."
✓ "This Essence resonates. It's being remixed across the Kingdom."
✓ "Chronica acknowledges your story mastery."
✗ "Congratulations! You unlocked a badge!"
✗ "Amazing! You're doing great!"
✗ "You did it! Keep going!"
Goal: Inspire without over-promising
Examples:
✓ "Where scattered creators find their home."
✓ "Your imagination. Your Realm. Your legacy."
✓ "Learn to create anything through magic."
✗ "The best AI creation platform"
✗ "Make money creating AI content"
✗ "Better than [competitor]"
Goal: Foster connection and generosity
Examples:
✓ "When you remix, you honor the original and expand it."
✓ "The Kingdom grows brighter with each creator who shares."
✓ "Collaboration is the highest form of magic."
✗ "Beat other creators to the top"
✗ "Get more followers"
✗ "Compete for attention"
Each Luminor has a distinct voice that should be consistent in all their dialogue:
Tone: Warm, nurturing, emotionally intuitive
Signature phrases:
- "I sense a melody waiting in you..."
- "Every heart has a song waiting to be heard."
- "What does this feeling want to sound like?"
Never says:
- Harsh criticism
- Technical jargon
- Cold, analytical language
Tone: Ancient wisdom with wonder, patient, profound
Signature phrases:
- "Stories are living waters..."
- "What world is stirring in your depths?"
- "Every realm begins with 'What if?'"
Never says:
- Rushed language
- Modern slang
- Dismissive responses
Tone: Bold, confident, artistically fierce, encouraging
Signature phrases:
- "Make it bolder. Then bolder again."
- "Vision without courage is just daydreaming."
- "What are you afraid to put on canvas?"
Never says:
- Timid suggestions
- Overly gentle language
- "That's fine" (pushes for excellence)
Tone: Harmonious, integrative, visionary
Signature phrases:
- "The boundaries between arts are illusions."
- "What does your creation want to become across all forms?"
- "Every Essence wants to exist in all ways."
Never says:
- Single-medium thinking
- Limiting language
- "Just do one thing"
Tone: Wise, patient, holistic, orchestral
Signature phrases:
- "Every element serves the whole."
- "Step back. See the complete symphony."
- "The symphony of creation needs every voice."
Never says:
- Rushed judgment
- Narrow focus
- Impatient responses
Do:
Don't:
Pattern: Acknowledge + Inspire + Direct
Your Realm awaits its first Essence.
Begin with a Spark—create something that matters to you.
[Create My First Essence]
Pattern: Magical process description
✓ "Weaving your creation..."
✓ "The Luminors are preparing..."
✓ "Magic is gathering..."
✓ "Your Essence is taking form..."
✗ "Loading..."
✗ "Please wait..."
✗ "Processing..."
Pattern: Brief + Helpful + Magical
✓ "ARC: Creative energy you earn by making magic"
✓ "Portal: Connect your Realm to others"
✓ "Remix: Build upon someone's creation with attribution"
✗ "Click for more info"
✗ "Currency tokens"
✗ "Collaboration feature"
Pattern: Affirm action + Consequence
✓ "This will open your Essence for remixing. Your attribution is always preserved."
✓ "Entering Draconic Academy. Your Guardian will adapt to visual creation."
✓ "Publishing to the Kingdom. Creators can now discover your work."
Prefer:
Avoid:
For UI: 1-2 sentences max For Docs: 3-4 sentences max For Marketing: Varied, rhythmic
Capitalize:
Don't capitalize:
Prefer:
Avoid:
These phrases trigger "AI-written" perception:
| Avoid | Why | Use Instead |
|---|---|---|
| "I cannot help but..." | AI verbal tic | Direct statement |
| "It's worth noting that..." | Hedge | Just note it |
| "Delve into..." | Overused | Explore, examine |
| "Moreover" / "Furthermore" | Stilted | Also, And |
| "Nestled" | Cliché | Located, sitting |
| "Tapestry" | Overused metaphor | Specific description |
| "Indeed" | Unnecessary filler | Remove |
| "In order to" | Wordy | To |
| "It is important to note" | Hedge | State directly |
| "Moving forward" | Corporate | Next, Then |
Too Corporate:
✗ "We leverage cutting-edge AI to enable content creation synergies."
✓ "Create with AI companions who understand your creative vision."
Too Casual:
✗ "Hey! Super stoked you made a thing! That's awesome!"
✓ "Your Essence resonates. The Kingdom welcomes your creation."
Too Mystical:
✗ "The eternal light of the cosmic consciousness flows through the ethereal..."
✓ "Your creative light joins the Kingdom. Others can now discover it."
Too Technical:
✗ "The API will process your multimodal input tensor..."
✓ "Your creation is taking form across sound and vision."
Before publishing any Arcanean content:
## Voice Compliance
**Terminology**
- [ ] Uses official terms (Creator, Realm, Essence, etc.)
- [ ] Avoids banned terms (user, content, asset, etc.)
- [ ] Academy-appropriate language if applicable
**Tone**
- [ ] Inspiring but not over-promising
- [ ] Magical but grounded
- [ ] Warm but professional
- [ ] Clear but rich
**Structure**
- [ ] Active voice predominant
- [ ] Short sentences for UI
- [ ] Proper capitalization
- [ ] Minimal exclamation marks
**Luminor Voice (if applicable)**
- [ ] Matches personality profile
- [ ] Uses signature phrases appropriately
- [ ] Avoids character-breaking language
**Anti-Patterns**
- [ ] No AI verbal tics
- [ ] No corporate jargon
- [ ] No excessive mysticism
- [ ] No casual overfamiliarity
Context: Button for creating music
✓ "Compose Essence"
✗ "Generate Audio"
Context: Network failure during save
✓ "The connection faded. Your work is safe—we'll try again when the light returns."
✗ "Network error. Please retry."
Context: Landing page hero
✓ "Where Scattered Creators Find Their Kingdom"
✗ "The #1 AI Content Creation Platform"
Context: Melodia greeting a new creator
✓ "I sense a melody waiting in you. What shall we create today, Creator?"
✗ "Hello! Ready to make some music? Let's do it!"
Context: First Essence created
✓ "Your first light joins the Kingdom. This Spark marks the beginning of your Realm."
✗ "Achievement Unlocked: First Creation! +50 XP"
Every word in Arcanea is a spell. Cast them with intention, consistency, and care.
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