Pricing Optimizer
pricing-optimizer
Analyze and optimize product/service pricing strategies. TRIGGERS - Use when user wants to set prices, optimize pricing, or create pricing tiers.
SKILL.md
Full skill instructions
Pricing Optimizer
Overview
Analyzes market positioning and creates optimized pricing strategies with tiers, anchoring, and packaging.
Workflow
Step 1: Understand the Context
- Product/service: What are you pricing?
- Current price: (if existing)
- Competitors: What do alternatives cost?
- Costs: What does it cost you to deliver?
- Value delivered: What's the ROI for the customer?
- Target customer: Who's buying and what's their budget?
Step 2: Analyze Pricing Models
| Model | Best For | Pros | Cons |
|---|---|---|---|
| One-time | Products, templates | Simple, high AOV | No recurring revenue |
| Subscription | SaaS, ongoing services | Predictable revenue | Churn risk |
| Tiered | Different segments | Captures more market | Complex to manage |
| Usage-based | API, volume services | Scales with value | Unpredictable revenue |
| Value-based | Consulting, high-ticket | Highest margins | Harder to sell |
| Freemium | Growth-focused | Low friction | Conversion challenge |
Step 3: Design the Pricing
Output Format
# Pricing Strategy: [Product/Service]
## Pricing Analysis
### Market Position
- **Budget options**: $[X] ([competitors])
- **Mid-market**: $[X] ([competitors])
- **Premium**: $[X] ([competitors])
- **Your position**: [where you fit and why]
### Value Analysis
- **Customer ROI**: [what they get back]
- **Value/price ratio**: [justify the price]
- **Price sensitivity**: [how price-sensitive is your market?]
## Recommended Pricing
### Tier 1: [Name] — $[Price]
**Target**: [who this is for]
**Includes**:
- [Feature/deliverable]
- [Feature/deliverable]
**Positioning**: [why this tier exists]
### Tier 2: [Name] — $[Price] ⭐ MOST POPULAR
**Target**: [who this is for]
**Includes**:
- Everything in Tier 1, plus:
- [Additional feature]
- [Additional feature]
**Positioning**: [why this is the sweet spot]
### Tier 3: [Name] — $[Price]
**Target**: [who this is for]
**Includes**:
- Everything in Tier 2, plus:
- [Premium feature]
- [Premium feature]
**Positioning**: [anchoring and premium appeal]
## Pricing Psychology Applied
- **Anchoring**: [how tiers anchor perception]
- **Decoy effect**: [which tier drives the target choice]
- **Charm pricing**: [psychological pricing tactics]
- **Bundling**: [what's bundled for perceived value]
## Revenue Projection
| Tier | Expected Mix | Monthly Revenue | Annual Revenue |
|------|-------------|----------------|---------------|
| Tier 1 | [X%] | $[X] | $[X] |
| Tier 2 | [X%] | $[X] | $[X] |
| Tier 3 | [X%] | $[X] | $[X] |
| **Total** | | **$[X]** | **$[X]** |
## Testing Plan
1. [How to validate pricing]
2. [A/B test approach]
3. [When to review and adjust]
Quality Checklist
- Competitor pricing researched
- Value-based justification included
- 3 tiers with clear differentiation
- Pricing psychology applied
- Revenue projection realistic
- Testing plan included