Press Release Writer

press-release-writer

Write professional press releases for announcements, launches, and news. TRIGGERS - Use when user wants a press release, media announcement, or PR content.

lionelsimai/claude-skills-collection·0installs28stars

SKILL.md

Full skill instructions

Press Release Writer

Overview

Creates AP-style press releases for product launches, funding announcements, partnerships, milestones, and company news.

Workflow

Step 1: Gather Details

Announcement: What's the news?
Company: Full legal name, location, description
Spokesperson: Name, title, quote
Date: Release date (or "For Immediate Release")
Key facts: Numbers, dates, partners involved
Media contact: Name, email, phone

Step 2: Write in AP Style

Output Format

# PRESS RELEASE

**FOR IMMEDIATE RELEASE**
[Date]

## [Headline: Active Voice, Present Tense, Under 80 Characters]

### [Subheadline: Additional Context in Sentence Case]

**[CITY, STATE]** — [Company Name], [brief descriptor], today announced [the news]. [Second sentence expanding on significance]. [Third sentence with key metric or impact].

[Paragraph 2: More details about the announcement. Include specific facts, features, or timeline.]

"[Quote from CEO/spokesperson about vision and significance]," said [Full Name], [Title] of [Company]. "[Second quote sentence about impact or future plans]."

[Paragraph 3: Additional context, market opportunity, or supporting information.]

[Paragraph 4: Availability, pricing, or next steps for the audience.]

### About [Company Name]
[Company boilerplate — 3-4 sentences about who you are, what you do, key facts.]

### Media Contact
[Name]
[Title]
[Email]
[Phone]
[Website]

###

Quality Checklist

Headline is active voice, present tense
Most important information in first paragraph
Quote from a named spokesperson
Company boilerplate included
Media contact information complete
AP style formatting throughout
Under 500 words

Install skill

Copy and run in your terminal

npx -y skills add https://github.com/lionelsimai/claude-skills-collection --skill press-release-writer

View on GitHub

skills/press-release-writer/SKILL.md

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