Landing Page Copy Writer

landing-page-copy

Generate high-converting landing page copy with headlines, benefits, CTAs, and social proof. TRIGGERS - Use when user wants landing page copy, sales page content, or conversion-focused web copy.

lionelsimai/claude-skills-collection·0installs28stars

SKILL.md

Full skill instructions

Landing Page Copy Writer

Overview

Creates conversion-optimized landing page copy using proven direct response frameworks.

Workflow

Step 1: Gather Info

Product/service: What are you selling?
Target audience: Who buys this?
Price point: How much?
Main benefit: What transformation do you deliver?
Proof: Results, testimonials, case studies?
Page type: Lead gen (free), sales page (paid), or waitlist?

Step 2: Write the Sections

Above the fold:

Headline (main promise)
Subheadline (how you deliver)
CTA button
Social proof snippet

Problem section:

Pain points (3-5)
Cost of inaction
"Sound familiar?"

Solution section:

Your approach
Why it works
Key differentiator

Benefits (not features):

Benefit 1 → Supporting detail
Benefit 2 → Supporting detail
Benefit 3 → Supporting detail

Social proof:

Testimonials (3 minimum)
Logos / "as seen in"
Numbers (users, results, years)

How it works:

Step 1 → Step 2 → Step 3

Pricing / Offer:

What's included
Bonuses (if any)
Guarantee

FAQ:

Top 5-7 objections answered

Final CTA:

Restate the transformation
Urgency element
Button

Output Format

# Landing Page: [Product Name]

## HERO SECTION
**Headline**: [Main promise]
**Subheadline**: [How you deliver it]
**CTA**: [Button text]
**Social proof**: [One-liner]

## PROBLEM SECTION
[Copy addressing pain points]

## SOLUTION SECTION
[Your approach and why it works]

## BENEFITS
[3-5 benefits with supporting details]

## SOCIAL PROOF
[Testimonials, numbers, logos]

## HOW IT WORKS
[3-step process]

## OFFER / PRICING
[What they get and for how much]

## FAQ
[5-7 objection-handling questions]

## FINAL CTA
[Closing copy + button]

Quality Checklist

Headline communicates one clear benefit
Copy addresses objections before they arise
CTA appears at least 3 times on page
Benefits focus on outcomes (not features)
Social proof is specific (numbers, names, results)

Install skill

Copy and run in your terminal

npx -y skills add https://github.com/lionelsimai/claude-skills-collection --skill landing-page-copy

View on GitHub

skills/landing-page-copy/SKILL.md

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