Email Sequence Builder
email-sequence-builder
Build automated email nurture sequences for sales, onboarding, or engagement. TRIGGERS - Use this skill when: - User wants to create email sequences or drip campaigns - User mentions email automation, nurture sequences, or email funnels - User wants welcome sequences, onboarding emails, or sales...
SKILL.md
Full skill instructions
Email Sequence Builder
Overview
Creates complete email sequences for any purpose — welcome series, sales nurturing, onboarding, re-engagement, or launch sequences. Each email is strategically timed and builds on the previous one.
Workflow
Step 1: Define the Sequence
Ask the user:
- Purpose: Welcome, nurture, sell, onboard, or re-engage?
- Audience: Who receives this? Where are they in the journey?
- Goal: What action should they take by the end?
- Emails: How many? (default: 5-7)
- Frequency: Daily, every 2 days, weekly?
- Offer/Product: What are you ultimately selling or promoting?
Step 2: Choose the Sequence Type
| Type | Emails | Timing | Goal |
|---|---|---|---|
| Welcome | 5-7 | Daily for 7 days | Build trust, set expectations |
| Nurture | 7-10 | Every 2-3 days | Educate, build desire |
| Sales | 5-7 | Daily during launch | Convert to purchase |
| Onboarding | 5-7 | Triggered by actions | Activate new users |
| Re-engagement | 3-5 | Every 3-5 days | Win back inactive users |
| Cart Abandonment | 3 | 1hr, 24hr, 72hr | Recover lost sales |
Step 3: Map the Emotional Journey
Each email should move them one step closer to the goal:
Email 1: WELCOME — "You're in the right place"
Email 2: VALUE — "Here's something useful right now"
Email 3: STORY — "Here's why I do this" (build connection)
Email 4: PROOF — "Here's what's possible" (case study/results)
Email 5: TEACH — "Here's how to get started"
Email 6: OFFER — "Here's how I can help you go further"
Email 7: URGENCY — "Last chance / final reminder"
Step 4: Write Each Email
For each email, include:
- Subject line (+ 1 A/B variation)
- Preview text (the snippet shown in inbox)
- Body (under 300 words)
- CTA (one clear action)
- Send timing (when relative to signup/trigger)
- Goal (what this email specifically achieves)
Email writing rules:
- Write like a human, not a brand
- One idea per email
- One CTA per email
- Short paragraphs (1-3 sentences)
- Use the reader's first name {{first_name}}
- Subject lines under 50 characters
Output Format
# Email Sequence: [Name]
## Sequence Overview
- **Type**: [welcome/nurture/sales/etc.]
- **Emails**: [count]
- **Duration**: [total days]
- **Goal**: [end action]
- **Trigger**: [what starts the sequence]
---
## Email 1 of [X]
**Send**: [timing — e.g., Immediately / Day 0]
**Goal**: [what this email achieves]
**Subject A**: [primary subject line]
**Subject B**: [A/B variation]
**Preview**: [preview text]
---
[Email body with {{first_name}} personalization]
[CTA button text or link text]
---
## Email 2 of [X]
[Continue same format...]
---
## Sequence Logic
- If opened Email 3 but didn't click → [action]
- If clicked CTA in Email 5 → [action]
- If no opens after Email 4 → [action]
## Tech Setup Notes
- Platform recommendations: [ConvertKit, Mailchimp, ActiveCampaign, etc.]
- Tags/segments to create
- Automation triggers to set up
Quality Checklist
- Each email has a single, clear purpose
- Subject lines are under 50 characters
- Preview text complements (not repeats) subject
- Emotional journey builds logically
- One CTA per email
- Personalization variables included
- A/B subject line variations provided
- Sequence logic handles engagement branches