Qualitative Research-Through-Design

Qualitative Research-Through-Design for Wellbeing

Research-Through-Design (RtD) is a rigorous methodology that treats design artifacts as research instruments. Rather than designing to solve a known problem, RtD uses iterative prototyping and participant engagement to investigate complex design challenges and generate new knowledge.

Methodology Overview

Core Principles

1. Design as Research: Artifacts and interactions reveal insights that surveys alone cannot
2. Iterative Inquiry: Each prototype informs the next cycle of investigation
3. Participant Co-creation: Users aren't studied but collaborate in knowledge creation
4. Contextualized Learning: Understanding emerges from real-world use, not decontextualized settings
5. Embodied Knowledge: Lived experience and tacit knowledge are primary data sources
6. Reflective Practice: Designer reflexivity about their own biases and assumptions

RtD for Wellbeing Design Process

Phase 1: Problem Framing (4-6 weeks)

Goal: Understand the design space through participant lenses, not researcher assumptions

Activities:

• Contextual Inquiry: Observe users in natural environments (home, workplace, recreation)
• Shadowing: Follow users through daily activities relevant to design question
• Deep Interviews: 60-90 minute unstructured conversations about lived experience
• Photo Elicitation: Participants photograph their world; discuss images together
• Journey Mapping: Co-create visual representations of user pathways and emotional arcs

Deliverables:

• Rich descriptions of participant worlds (personas, but narrative-based)
• Identified pain points and wellbeing opportunities
• Design themes and tensions worth investigating
• Preliminary "How Might We?" questions framed with participant language

Analysis:

• Thematic Coding: Inductive identification of patterns from interview transcripts
• Affinity Diagramming: Group themes by relationships and clusters
• Emotional Mapping: Visualize affect and wellbeing fluctuations in context
• Constraint Identification: Systemic factors affecting user agency and flourishing

Phase 2: Design Exploration & Prototyping (8-12 weeks)

Goal: Create tangible prototypes to investigate design possibilities and participant needs

Prototype Fidelity Progression:

1. Sketch & Storyboard (low-fidelity)

   • Paper sketches, comic-style interactions
   • Quickly explore multiple directions
   • Gather initial reactions

2. Role-Play & Bodystorming (embodied exploration)

   • Act out interaction scenarios
   • Participants physically engage with imagined interface
   • Reveals gestural and emotional dimensions

3. Digital Mockup (medium-fidelity)

   • Interactive prototypes in Figma or similar
   • Realistic workflow but not fully functional
   • Test navigation and information architecture

4. Functional Prototype (high-fidelity)

   • Working code or near-working implementation
   • Extended use in realistic context
   • Investigate edge cases and emotional nuance

Co-design Sessions (Structure):

• Warm-up: Creative activity to establish trust and energy (30 min)
• Context Setting: Remind participants of design challenge (10 min)
• Exploration: Participants interact with prototypes (30-45 min)
• Reflection: Guided discussion about experience (30-45 min)
• Synthesis: Participants help interpret findings (15 min)

Key Questions to Investigate:

• Does this design respect user autonomy or feel controlling?
• Does it enable competence or increase cognitive load?
• Does it foster genuine relatedness or perform intimacy?
• What emotional states does it evoke? Are they intentional?
• What aspects feel aligned with user values?
• What unintended consequences emerge?

Phase 3: Iterative Refinement (Ongoing)

Goal: Deepen understanding through successive prototype generations

Each Cycle:

1. User Testing Session: 3-6 participants interact with current prototype
2. Data Collection: Video, audio, think-aloud protocols, observation notes
3. Participant Feedback: Structured and informal reflection
4. Analysis & Insights: Identify what the prototype revealed about needs
5. Design Decision: Specific changes informed by findings
6. Prototype Evolution: Implement and prepare for next cycle

When to Stop Iterating:

• Patterns have stabilized (no new insights from 2 cycles)
• Diminishing returns on refinement
• Core design principles clarified
• Ready for evaluation phase

Data Collection Methods

Video & Screen Recording

• Strengths: Captures nonverbal communication, interaction patterns, emotional reactions
• Analysis: Code interaction sequences, moment-by-moment emotional shifts, hesitations
• Ethical: Always get explicit video consent; transcribe sensitive sections

Think-Aloud Protocols

• Participant narrates reasoning while using prototype
• Strengths: Direct access to mental models and decision-making
• Limitation: Artificial, changes behavior; use sparingly with difficult tasks

Observation Notes

• Contextual field notes during sessions
• Record emotions, body language, environmental factors
• Note moments of confusion, delight, frustration, engagement

Semi-structured Interviews

• Prepare guide with core questions, adapt to conversation flow
• Opening: "Tell me about your experience with the prototype"
• Deepening: "You seemed hesitant when... Can you tell me more?"
• Exploring: "How did that compare to how you currently do this?"
• Closing: "Is there anything you wish the design did differently?"

Participatory Annotation

• Users mark up printed or digital prototypes
• Circle problem areas, add notes, suggest changes
• Combines visual and verbal feedback

Experience Mapping Workshops

• Participants collaboratively create journey maps during sessions
• Map emotional highs/​lows, pain points, moments of agency
• Integrates lived experience as primary data

Analysis & Interpretation

Thematic Analysis Process

1. Familiarization: Immerse in data (watch videos, read transcripts)
2. Initial Coding: Mark meaningful units relevant to research question
3. Theme Development: Group codes into emergent themes
4. Theme Refinement: Define relationships between themes
5. Interpretation: Connect themes to design implications
6. Member Checking: Share findings with participants; refine interpretations

Coding Frameworks

Deductive Coding:

• Apply pre-existing framework (e.g., Desmet's 13 needs)
• Code for how prototypes support/​frustrate each need
• Enables systematic comparison

Inductive Coding:

• Allow themes to emerge from data
• Capture unexpected wellbeing dimensions
• Reveals researcher blind spots

Hybrid Approach (Recommended):

• Start with framework, remain open to emergent themes
• Code for known constructs AND note anomalies
• Stronger validity and responsiveness

Interpretive Rigor

Triangulation:

• Multiple data sources (observation, interview, artifact)
• Multiple researchers (compare independent coding)
• Multiple cycles (patterns across iterations)

Negative Cases:

• Actively seek exceptions to identified patterns
• Revise interpretations to account for outliers
• Prevents overconfident claims

Reflexivity:

• Document researcher assumptions and biases
• Acknowledge positionality (how your identity shapes interpretation)
• Question design decisions motivated by researcher preference rather than data

Transparency:

• Quote participant language in findings
• Show coding examples
• Explain interpretation reasoning
• Acknowledge limitations

Wellbeing-Specific RtD Considerations

Emotional Safety

• Prototyping intimate wellbeing features may surface vulnerabilities
• Create psychologically safe co-design environments
• Have mental health resources available
• Debrief with participants about emotional impact

Ethical Participation

• Informed consent explaining research purpose and use
• Participant right to withdraw without judgment
• Equitable compensation for time and emotional labor
• Transparent about commercialization plans

Authenticity vs. Idealization

• Challenge tendency to design "perfect" wellbeing experiences
• Investigate real-world friction, ambivalence, complexity
• Resist simplistic "happiness" as design goal
• Explore how design supports flourishing amid life's difficulties

Capturing Nuance

• Wellbeing is context-dependent and personally defined
• Same feature affects different people differently
• Document individual differences, not average user
• Explore contradictions (e.g., comfort vs. growth challenge)

Documentation & Outputs

Design Artifacts

• Annotated Prototypes: Screenshots with insights, design decisions noted
• Journey Maps: Emotional arcs and wellbeing touchpoints
• Insight Cards: Key findings on individual cards (shareable)
• Personas: Rich narrative descriptions of user worlds

Research Outputs

• Design Principles: Derived from findings (e.g., "Design for autonomy, not dependence")
• Interaction Patterns: Demonstrated to support specific wellbeing needs
• Caution Points: Where design commonly frustrates wellbeing
• Wellbeing Framework: How design operates within Desmet's model

Dissemination

• Research Reports: Detailed findings with quotes and analysis
• Visual Presentations: Design research stories for stakeholders
• Academic Papers: Rigorous analysis for peer review
• Practice Guides: Actionable principles for design teams

Common Challenges & Solutions

Integration with Other Methods

RtD + Psychometrics:

• Use validated scales to measure wellbeing outcomes of prototypes
• Complement numeric findings with qualitative richness

RtD + Participatory Design:

• Co-design sessions are natural RtD activity
• Participants as researchers in problem framing

RtD + Service Design:

• Investigate entire experience ecosystem, not just interface
• Map touchpoints and stakeholder interactions

RtD + Design Ethnography:

• Extended immersion in user contexts
• Long-term relationship building with participants

Resources & References

• Key Authors: Frayling, Findeli, Koskinen, Smeenk, Zimmerman & Forlizzi
• Methods: Design probes, experience prototyping, cultural probes
• Tools: Atlas.ti, NVivo, MAXQDA for qualitative data analysis
• Communities: Design Research Society, International Association of Societies of Design Research