seo-content-brief
SEO content brief creation with keyword research, search intent analysis, and content structure. Covers SERP analysis, heading hierarchy, word count targets, and internal linking strategy. Use for: content briefs, SEO writing, blog strategy, content planning, keyword targeting. Triggers: seo content brief, content brief, seo brief, keyword research, search intent, content strategy, blog brief, seo writing, content planning, keyword targeting, serp analysis, content outline, seo article, blog seo
Full skill instructions
Install the belt CLI skill:
npx skills add belt-sh/cli
Create data-driven content briefs via inference.sh CLI.
Requires inference.sh CLI (
belt). Install instructions
belt login
# Research target keyword
belt app run tavily/search-assistant --input '{
"query": "best project management tools for small teams 2024"
}'
# Analyze top-ranking content
belt app run exa/search --input '{
"query": "project management tools small teams comparison guide"
}'
Every brief should answer these questions before writing begins:
# Content Brief: [Working Title]
## Target
- **Primary keyword:** [exact keyword]
- **Secondary keywords:** [3-5 related terms]
- **Search intent:** [informational / commercial / transactional / navigational]
- **Target word count:** [X,XXX words]
- **Target URL:** /blog/[slug]
## Search Intent Analysis
- What is the searcher trying to accomplish?
- What format do top results use? (listicle, guide, comparison, tutorial)
- What questions need answering?
## Outline
H1: [Title with primary keyword]
H2: [Section 1]
H3: [Subsection]
H2: [Section 2]
...
## Competitors to Beat
1. [URL] — [word count] — [what they do well] — [gap/weakness]
2. [URL] — [word count] — [what they do well] — [gap/weakness]
3. [URL] — [word count] — [what they do well] — [gap/weakness]
## Unique Angle
What makes this piece different/better than what already ranks?
## Internal Links
- Link TO: [existing pages to link to from this article]
- Link FROM: [existing pages that should link to this new article]
| Intent | What Searcher Wants | Content Format | Example Query |
|---|---|---|---|
| Informational | Learn something | Guide, tutorial, explainer | "what is CI/CD" |
| Commercial | Compare before buying | Comparison, listicle, review | "best CI/CD tools 2024" |
| Transactional | Buy/sign up | Product page, pricing page | "GitHub Actions pricing" |
| Navigational | Find a specific page | — (don't target these) | "GitHub login" |
Match format to intent. If top 10 results are all listicles, write a listicle. If they're all tutorials, write a tutorial. Fighting the SERP format loses.
# Step 1: See what currently ranks
belt app run tavily/search-assistant --input '{
"query": "[your target keyword]"
}'
# Step 2: Analyze top-ranking content
belt app run tavily/extract --input '{
"urls": ["https://top-result-1.com/article", "https://top-result-2.com/article"]
}'
# Step 3: Find related questions (People Also Ask)
belt app run tavily/search-assistant --input '{
"query": "[keyword] questions people ask FAQ"
}'
# Step 4: Find content gaps
belt app run exa/search --input '{
"query": "[keyword] [subtopic competitors miss]"
}'
| Data Point | Why |
|---|---|
| Word count | Sets your minimum (match or exceed top 3) |
| Heading structure | Shows what Google considers complete coverage |
| Topics covered | Every topic they cover, you must cover |
| Topics missed | Your opportunity to be more comprehensive |
| Content format | Listicle, guide, tutorial, comparison |
| Media used | Images, videos, tables, infographics |
| Internal/external links | Reference quality signals |
| Metric | What It Means | Target |
|---|---|---|
| Search volume | Monthly searches | Depends on niche (100+ for long-tail) |
| Keyword difficulty | Competition level | < 30 for new sites, < 50 for established |
| CPC | What advertisers pay | Higher CPC = more commercial value |
| Search intent | What users want | Must match your content type |
# Seed keyword research
belt app run tavily/search-assistant --input '{
"query": "project management software long tail keywords related searches"
}'
# Find question-based keywords
belt app run exa/search --input '{
"query": "questions about project management tools for startups"
}'
# Competitor keyword analysis
belt app run tavily/search-assistant --input '{
"query": "site:competitor.com/blog top performing pages topics"
}'
Group related keywords into one piece of content:
Primary: "best project management tools for small teams"
Cluster:
- "project management software small business"
- "project management tools comparison"
- "simple project management app"
- "project management for startups"
- "affordable project management software"
One page per keyword cluster. Don't create separate pages for each variation — that's keyword cannibalization.
| Rule | Why |
|---|---|
| One H1 per page | SEO standard, contains primary keyword |
| H2s = main sections | Each should target a secondary keyword or question |
| H3s = subsections | Break up long H2 sections |
| Primary keyword in H1 | Direct ranking signal |
| Secondary keywords in H2s | Topical coverage signal |
| Question format for some H2s | Targets "People Also Ask" |
| Logical hierarchy | Never skip levels (H1 → H3 without H2) |
H1: Best Project Management Tools for Small Teams (2025)
H2: How We Evaluated These Tools
H2: Top 10 Project Management Tools Compared
H3: 1. Tool A — Best for [use case]
H3: 2. Tool B — Best for [use case]
...
H2: Feature Comparison Table
H2: How to Choose the Right Tool for Your Team
H3: Team Size Considerations
H3: Budget Considerations
H2: Frequently Asked Questions
H3: What is the easiest project management tool?
H3: Do small teams need project management software?
H2: Conclusion
| Content Type | Word Count | When |
|---|---|---|
| Short-form blog | 800-1,200 | News, updates, opinions |
| Standard blog | 1,500-2,000 | How-tos, tutorials |
| Long-form guide | 2,500-4,000 | Comprehensive guides, comparisons |
| Pillar content | 4,000-7,000 | Definitive guides, hub pages |
| Glossary/definition | 300-800 | Quick reference terms |
Rule: match or exceed the average word count of the top 3 ranking results. Don't pad — every word should add value.
| Element | Rule |
|---|---|
| Title tag | Primary keyword + compelling hook, 50-60 characters |
| Meta description | Includes keyword, 150-160 characters, includes CTA |
| URL slug | Short, keyword-rich: /best-project-management-tools |
| H1 | Primary keyword, matches search intent |
| First 100 words | Include primary keyword naturally |
| Image alt text | Descriptive, includes keyword where natural |
| Internal links | 3-5 links to related content |
| External links | 2-3 authoritative sources |
| Schema markup | FAQ, HowTo, or Article schema where applicable |
| Angle | Example |
|---|---|
| Original data | "We surveyed 500 PMs — here's what they use" |
| Expert quotes | Interview practitioners for original insights |
| Real examples | Screenshots, case studies, not just descriptions |
| More comprehensive | Cover subtopics competitors skip |
| More current | Updated data, newer tools, recent changes |
| Better visuals | Comparison tables, infographics, decision trees |
# Generate comparison infographic
belt app run infsh/html-to-image --input '{
"html": "<div style=\"width:1200px;height:800px;background:white;padding:40px;font-family:system-ui\"><h2 style=\"font-size:28px;color:#1e293b;text-align:center;margin-bottom:30px\">Project Management Tools Comparison</h2><table style=\"width:100%;border-collapse:collapse;font-size:16px\"><tr style=\"background:#f1f5f9\"><th style=\"padding:12px;text-align:left;border-bottom:2px solid #cbd5e1\">Feature</th><th style=\"padding:12px;text-align:center;border-bottom:2px solid #cbd5e1\">Tool A</th><th style=\"padding:12px;text-align:center;border-bottom:2px solid #cbd5e1\">Tool B</th><th style=\"padding:12px;text-align:center;border-bottom:2px solid #cbd5e1\">Tool C</th></tr><tr><td style=\"padding:12px;border-bottom:1px solid #e2e8f0\">Free tier</td><td style=\"padding:12px;text-align:center;border-bottom:1px solid #e2e8f0\">✅</td><td style=\"padding:12px;text-align:center;border-bottom:1px solid #e2e8f0\">✅</td><td style=\"padding:12px;text-align:center;border-bottom:1px solid #e2e8f0\">❌</td></tr></table></div>"
}'
| Type | Purpose |
|---|---|
| Hub → Spoke | Pillar page links to all subtopic articles |
| Spoke → Hub | Subtopic articles link back to pillar page |
| Spoke → Spoke | Related articles cross-link to each other |
| Contextual | Natural in-text links where topic is mentioned |
| Mistake | Problem | Fix |
|---|---|---|
| No SERP analysis | Writing blind, wrong format | Always analyze top 3-5 before writing |
| Wrong intent match | Guide when they want comparison, or vice versa | Match SERP format exactly |
| Keyword stuffing | Penalized, reads poorly | Use naturally, 1-2% density max |
| Ignoring "People Also Ask" | Missing easy ranking opportunities | Answer PAA questions in your content |
| Too short | Can't compete with comprehensive results | Match or exceed top 3 word count |
| No unique angle | Just another "me too" article | Original data, expert quotes, better visuals |
| Keyword cannibalization | Multiple pages competing | One page per keyword cluster |
| No internal links | Wasted link equity, poor site structure | 3-5 internal links per article |
| Missing meta description | Google generates one (often poorly) | Write compelling meta with keyword + CTA |
npx skills add inference-sh/skills@seo
npx skills add inference-sh/skills@technical-blog-writing
npx skills add inference-sh/skills@web-search
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