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Onboarding Orchestrator

onboarding-orchestrator

Design and execute customer onboarding playbooks with milestones, success metrics, and automated touchpoints

SKILL.md

Full skill instructions

Onboarding Orchestrator

Create structured onboarding programs that drive rapid time-to-value through milestone-based playbooks, proactive touchpoints, and early success metrics.

When to Use This Skill

  • Designing new onboarding programs
  • Improving existing onboarding metrics
  • Creating segment-specific playbooks
  • Automating onboarding touchpoints
  • Measuring onboarding effectiveness

Methodology Foundation

Based on Lincoln Murphy's First Value Delivery and Gainsight Onboarding Best Practices, focusing on:

  • Time to First Value (TTFV)
  • Milestone-based progression
  • Success criteria definition
  • Risk identification during ramp

What Claude Does vs What You Decide

Claude DoesYou Decide
Designs milestone frameworksImplementation timeline
Creates touchpoint schedulesResource allocation
Identifies success metricsDefinition of "success"
Suggests automation triggersTool selection
Builds playbook templatesCustomization per segment

Instructions

Step 1: Define Onboarding Phases

Standard 4-Phase Model:

PhaseDurationFocusExit Criteria
KickoffWeek 1Alignment, accessKickoff complete, logins work
SetupWeek 2-3ConfigurationCore setup done
AdoptionWeek 4-6First use caseTTFV achieved
OptimizationWeek 7-12Full rolloutSteady state reached

Step 2: Map Milestones per Phase

Kickoff Milestones:

  • Kickoff call completed
  • Success criteria documented
  • Admin account created
  • Integration requirements identified
  • Timeline agreed

Setup Milestones:

  • Technical setup complete
  • Data migration (if needed)
  • Integrations connected
  • User accounts provisioned
  • Admin trained

Adoption Milestones:

  • First workflow created
  • 50% users logged in
  • First value moment achieved
  • End user training complete
  • Champion identified

Optimization Milestones:

  • 80% users active
  • Full use case deployed
  • Self-service adoption
  • QBR scheduled
  • Expansion discussed

Step 3: Design Touchpoint Cadence

DayTypePurposeOwner
0EmailWelcome + next stepsAuto
1CallKickoff callCSM
3EmailSetup checklistAuto
7CallSetup reviewCSM
14EmailTraining resourcesAuto
21CallAdoption check-inCSM
30Email30-day surveyAuto
45CallValue reviewCSM
60EmailOptimization tipsAuto
90CallQBR/​Health checkCSM

Step 4: Define Success Metrics

MetricTargetMeasurement
Time to Kickoff<3 daysContract → Kickoff
Time to Setup<14 daysKickoff → Setup complete
Time to First Value<30 daysContract → First use case
30-day activation>70%Users logged in
60-day adoption>50%Users weekly active
Onboarding CSAT>4.5Survey score
Onboarding NPS>50Survey score

Examples

Example 1: B2B SaaS Onboarding Playbook

Output:

## Customer Onboarding Playbook: Enterprise Segment

### Overview
- **Segment**: Enterprise ($100K+ ARR)
- **Target TTFV**: 45 days
- **CSM:Account Ratio**: 1:15
- **Onboarding Duration**: 90 days

---

### Phase 1: Kickoff (Days 0-7)

**Objectives:**
- Establish relationship and trust
- Align on success criteria
- Set expectations and timeline

**Milestones:**
| Milestone | Owner | Day | Status |
|-----------|-------|-----|--------|
| Welcome email sent | Auto | 0 | |
| Kickoff scheduled | CSM | 1 | |
| Kickoff call completed | CSM | 3 | |
| Success criteria doc sent | CSM | 4 | |
| Technical requirements gathered | CSM | 5 | |
| Project plan shared | CSM | 7 | |

**Kickoff Call Agenda (60 min):**
1. Introductions (5 min)
2. Business objectives (15 min)
3. Success criteria definition (15 min)
4. Technical overview (10 min)
5. Timeline and milestones (10 min)
6. Q&A and next steps (5 min)

**Success Criteria Template:**
```markdown
## [Customer] Success Criteria

**Business Objectives:**
1. [Primary goal]
2. [Secondary goal]

**Success Metrics:**
| Metric | Baseline | Target | Timeline |
|--------|----------|--------|----------|
| [Metric 1] | X | Y | 90 days |

**Key Stakeholders:**
| Name | Role | Involvement |
|------|------|-------------|

**Risks/​Dependencies:**
-

Exit Criteria → Phase 2:

  • Kickoff call complete
  • Success criteria documented and signed off
  • Technical requirements understood
  • Project timeline agreed

Phase 2: Setup (Days 8-21)

Objectives:

  • Complete technical implementation
  • Configure product for use case
  • Provision and train admins

Milestones:

MilestoneOwnerDayStatus
SSO/​Auth configuredTech10
Core integration connectedTech12
Data migration completeTech14
Admin accounts createdCSM14
Admin training sessionCSM16
Setup review callCSM21

Setup Check-In Call (Day 14, 30 min):

  1. Progress review (10 min)
  2. Blocker resolution (10 min)
  3. Admin training preview (5 min)
  4. Next steps (5 min)

Admin Training Agenda (60 min):

  1. Platform overview (15 min)
  2. User management (15 min)
  3. Core workflows (20 min)
  4. Reporting basics (10 min)

Exit Criteria → Phase 3:

  • Technical setup 100% complete
  • At least 1 admin trained
  • Users provisioned
  • No open blockers

Phase 3: Adoption (Days 22-45)

Objectives:

  • Achieve first value moment
  • Drive user adoption
  • Establish usage patterns

Milestones:

MilestoneOwnerDayStatus
End user training scheduledCSM22
First training sessionCSM25
First workflow liveCustomer28
50% users logged in-30
First value achieved-35
Adoption review callCSM45

End User Training (60 min per session):

  • Session 1: Core functionality
  • Session 2: Advanced features
  • Session 3: Best practices

First Value Checklist:

  • Primary use case configured
  • First real work completed
  • Customer confirms value
  • Quote-worthy moment captured

30-Day Survey:

1. How easy was onboarding? (1-5)
2. Did you achieve your first goal? (Y/​N)
3. What could we improve?
4. NPS: How likely to recommend? (0-10)

Exit Criteria → Phase 4:

  • First value moment achieved
  • 50%+ users logged in
  • No critical blockers
  • Customer confirms progress

Phase 4: Optimization (Days 46-90)

Objectives:

  • Full use case deployment
  • Drive to steady-state adoption
  • Prepare for ongoing success

Milestones:

MilestoneOwnerDayStatus
Second use case identifiedCSM50
Full team rolloutCustomer60
80% adoption achieved-75
QBR scheduledCSM80
Handoff to ongoing successCSM90

60-Day Check-In (30 min):

  1. Adoption metrics review (10 min)
  2. Value realization check (10 min)
  3. Expansion opportunities (5 min)
  4. Ongoing cadence (5 min)

90-Day QBR Handoff:

  • Full value review
  • Health score baseline
  • Ongoing success plan
  • Expansion discussion

Automation Triggers

TriggerActionTiming
Contract signedWelcome emailImmediate
Day 3, no kickoffAlert CSMDay 3
Setup incompleteNudge emailDay 18
Day 30, <25% loginRisk alertDay 30
First value achievedCelebration emailOn event
Day 45, low adoptionIntervention callDay 45

Risk Indicators

SignalRisk LevelResponse
No kickoff by Day 5🟠 HighEscalate internally
Setup blocked >7 days🟠 HighTechnical escalation
<25% login at Day 30🔴 CriticalIntervention call
Champion disengaged🟠 HighFind alternate contact
No first value by Day 45🔴 CriticalExecutive involvement

## Skill Boundaries

### What This Skill Does Well
- Structuring onboarding programs
- Defining milestones and metrics
- Creating touchpoint schedules
- Building playbook templates

### What This Skill Cannot Do
- Know your specific product setup
- Execute onboarding automatically
- Replace customer relationship skills
- Predict implementation blockers

### When to Escalate to Human
- Technical implementation issues
- Customer relationship problems
- Scope changes or delays
- Executive involvement needs

## References

- Lincoln Murphy's Customer Success Onboarding
- Gainsight Onboarding Best Practices
- Totango Time to First Value Guide
- ChurnZero Onboarding Automation

## Related Skills

- `account-health` - Post-onboarding health
- `churn-prediction` - Onboarding risk signals
- `expansion-signals` - Early expansion opportunities

## Skill Metadata

- **Domain**: Customer Success
- **Complexity**: Intermediate
- **Mode**: cyborg
- **Time to Value**: 2-4 hours for playbook design
- **Prerequisites**: Product knowledge, segment definitions

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