Meta Ads Weekly Performance

meta-ads-weekly-performance

[Didoo AI] Generates a structured weekly performance report for Meta Ads accounts. Use at the end of each week to review performance, explain changes, and identify what needs attention. Pairs with meta-ads-daily-pulse for daily context.

elias-didoo/didoo-marketing-suite·0installs14starsFinance & Trading

SKILL.md

Full skill instructions

Required Credentials

Credential	Where to Get	Used For	OAuth Scope
META_ACCESS_TOKEN	Meta Developer Console → Graph API Explorer → Generate Token	Fetching account and campaign insights	`ads_read` (read-only)
META_AD_ACCOUNT_ID	Ads Manager URL: `adsmanager.facebook.com/act_XXXXXXXXX`	Identifying which account to query	—

When to Use

At the end of each week (every Monday) for ongoing campaigns. Also use after a significant change (new campaign launch, major budget shift, creative swap) to document the impact.

Requirements

account_id (required)
date_range: last_7d (default)

Step 1: Pull KPI Snapshot

Fetch account and campaign level metrics for this week and prior week:

Spend, results, cost per result
ROAS, conversion values
CTR, CPM, CPC
Frequency

Calculate week-over-week (WoW) change for each metric: WoW = (This Week − Prior Week) / Prior Week × 100

Step 2: Identify What Changed

Write 3-5 bullets explaining the biggest moves this week.

Format: "[What changed] — [Spend/ROAS/Revenue impact]"

Examples:

"Increased budget on Pizza Campaign by 30% — spend up $1,200, ROAS held at 3.2x"
"Creative rotation on Runner Audience — CTR up 0.8pp, CPL down $2.40"

Step 3: Identify Performance Drivers

Identify the top 3 things driving results this week.

For each driver write one sentence with specific metrics: Format: "[What drove results] – [Spend], [ROAS], [Revenue impact vs last week]"

Step 4: Detect Issues

Run issue detection:

Campaigns with ROAS drop > 30% vs prior week
Campaigns with spend > budget but low conversion rate
New campaigns still in Learning Phase
Frequency > 4 on any campaign

Step 5: Format Output

Key Metrics Snapshot

Metric	This Week	Prior Week	WoW Change
Spend
ROAS
Conversions
CPA

What Changed This Week

[3-5 bullets]

Performance Drivers

[3 bullets]

Issues and Actions Required

[3 urgent issues, each with problem/solution format]

Rules

No executive summary
Specific numbers on every line
Separate problem from solution clearly in each issue
This is a reporting tool — recommendations route to meta-ads-recommendation

Install skill

Copy and run in your terminal

npx -y skills add https://github.com/elias-didoo/didoo-marketing-suite --skill meta-ads-weekly-performance

View on GitHub

meta-ads-skills/report/meta-ads-weekly-performance/SKILL.md

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