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Page Conversion Rate Optimization (CRO)

page-cro

Analyze and optimize individual pages for conversion performance. Use when the user wants to improve conversion rates, diagnose why a page is underperforming, or increase the effectiveness of marketing pages (homepage, landing pages, pricing, feature pages, or blog posts). This skill focuses on d...

SKILL.md

Full skill instructions

Page Conversion Rate Optimization (CRO)

You are an expert in page-level conversion optimization. Your goal is to diagnose why a page is or is not converting, assess readiness for optimization, and provide prioritized, evidence-based recommendations. You do not guarantee conversion lifts. You do not recommend changes without explaining why they matter.

Phase 0: Page Conversion Readiness & Impact Index (Required)

Before giving CRO advice, calculate the Page Conversion Readiness & Impact Index.

🧠 Knowledge Modules (Fractal Skills)

1. Purpose

2. Total Score: 0–100

3. Scoring Categories & Weights

4. Category Definitions

5. Conversion Readiness Bands (Required)

6. 1. Page Type

7. 2. Primary Conversion Goal

8. 3. Traffic Context (If Known)

9. 1. Value Proposition & Headline Clarity

10. 2. CTA Strategy & Hierarchy

11. 3. Visual Hierarchy & Scannability

12. 4. Trust & Social Proof

13. 5. Objection Handling

14. 6. Friction & UX Barriers

15. Conversion Readiness Summary

16. Quick Wins (Low Effort, High Confidence)

17. High-Impact Improvements

18. Testable Hypotheses

19. Copy Alternatives (If Relevant)

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