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NGX Funnel Criteria Skill
ngx-funnel-criteria
Criterios de evaluación para auditorías de funnel NGX, incluyendo checklist visual, UX, copy y conversión
SKILL.md
Full skill instructions
NGX Funnel Criteria Skill
Esta skill proporciona los criterios de evaluación para auditar landing pages, checkouts y flujos de conversión del funnel NGX.
Cuándo Usar Esta Skill
Activa esta skill cuando necesites:
- Auditar una landing page de NGX
- Evaluar un checkout o flujo de conversión
- Crear o revisar una nueva página del funnel
- Generar reportes de auditoría
Criterios de Evaluación
1. Identidad Visual (20 puntos)
| Elemento | Correcto | Incorrecto | Puntos |
|---|---|---|---|
| Color primario | #6D00FF | Cyan, colores brillantes | 4 |
| Fondo principal | #0A0A0A | Blanco, grises claros | 4 |
| Cards | Gradiente oscuro + blur | Fondos sólidos | 4 |
| Bordes | rgba(255,255,255,0.05) | Bordes gruesos | 4 |
| Sombras | Múltiples capas + neón | Sombras simples | 4 |
2. Claridad de Valor (25 puntos)
| Criterio | Sí | No | Puntos |
|---|---|---|---|
| Valor claro en <3 segundos | ✓ | ✗ | 8 |
| Headline confronta problema/deseo | ✓ | ✗ | 6 |
| Subheadline explica solución | ✓ | ✗ | 5 |
| Diferenciador visible | ✓ | ✗ | 6 |
3. Copy y Messaging (20 puntos)
| Criterio | Cumple | No cumple | Puntos |
|---|---|---|---|
| Usa fórmula CONFRONTA→FUNDAMENTA→RESUELVE | ✓ | ✗ | 5 |
| Tratamiento correcto (tú/usted) | ✓ | ✗ | 4 |
| Menciona agentes correctos | ✓ | ✗ | 3 |
| Sin promesas absolutas | ✓ | ✗ | 4 |
| Sin términos prohibidos | ✓ | ✗ | 4 |
4. UX y Usabilidad (20 puntos)
| Criterio | Óptimo | Problema | Puntos |
|---|---|---|---|
| CTA visible above the fold | ✓ | ✗ | 5 |
| Formulario ≤4 campos | ✓ | ✗ | 4 |
| Mobile responsive | ✓ | ✗ | 5 |
| Touch targets ≥44px | ✓ | ✗ | 3 |
| Navegación clara | ✓ | ✗ | 3 |
5. Elementos de Conversión (15 puntos)
| Criterio | Presente | Ausente | Puntos |
|---|---|---|---|
| CTA claro y específico | ✓ | ✗ | 4 |
| Garantía visible | ✓ | ✗ | 3 |
| Prueba social | ✓ | ✗ | 3 |
| Precio/valor claro | ✓ | ✗ | 3 |
| Eliminación de fricción | ✓ | ✗ | 2 |
Scoring
- 90-100: Excelente - Optimizaciones menores opcionales
- 70-89: Bueno - Algunas mejoras identificadas
- 50-69: Necesita trabajo - Issues importantes a resolver
- <50: Crítico - Problemas bloqueantes que requieren acción inmediata
Checklist por Tipo de Página
Landing de Lead Magnet
- Hook visible inmediatamente
- Valor del lead magnet claro
- Formulario simple (email + nombre máximo)
- Preview del contenido
- CTA específico ("Descargar gratis", "Acceder ahora")
Landing de Producto (ASCEND/HYBRID)
- Propuesta de valor clara
- Explicación del sistema
- Diferenciador vs alternativas
- Pricing transparente
- Garantía prominente
- Testimoniales/prueba social
- FAQ si aplica
- Múltiples CTAs a lo largo de la página
Checkout
- Resumen de compra claro
- Desglose de precio
- Métodos de pago visibles
- Sellos de seguridad
- Garantía reiterada
- Soporte disponible
- Proceso de pasos claro (si multi-step)
Red Flags
Alertar inmediatamente si:
- 🔴 CTA no visible sin scroll (desktop)
- 🔴 Formulario >5 campos
- 🔴 Tiempo de carga >5 segundos
- 🔴 Links rotos
- 🔴 Errores de consola críticos
- 🔴 Promesas absolutas en copy
- 🔴 Cyan o colores no-NGX prominentes
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