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Decision Moment Skill

decision-moment-skill

Map and optimize decision moments across Awareness, Consideration, Conversion, and Retention, then attach specific assets, visuals, and automations to each stage. Use when designing funnels, campaigns, or retention systems.

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SKILL.md

Full skill instructions

Decision Moment Skill

Purpose

Turn raw offers and services into structured decision-moment maps that tell us exactly:

  • Where a prospect is in their journey
  • What they need to see/​feel/​understand next
  • Which asset (page, email, video, social post) should be delivered

Outputs

For each client/​campaign:

  1. Journey Map
    • Awareness → Problem Aware → Solution Aware → Provider Aware → Purchase → Retention
  2. Decision Moments
    • Each moment contains:
      • Problem statement
      • Blocking objection(s)
      • Required proof
      • Recommended asset type
      • Link to asset in social_assets or page route
  3. Execution Map
    • Which channel carries which moment (email, ad, social, landing page)

Data Structures (DB)

  • decision_moment_maps table to hold the overall map
  • decision_assets table to join moments to specific assets

When to Use

  • After Social Playbook creation
  • When designing onboarding journeys
  • When improving conversion on an existing flow

Constraints

  • Always align with the No-Bluff protocol and verified value propositions.

Decision Moment Framework

Stage 1: Awareness

  • "I have a problem but don't know what to call it"
  • Asset types: Educational content, social posts, blog articles
  • Goal: Get attention, define the problem

Stage 2: Consideration

  • "I know the problem, exploring solutions"
  • Asset types: Comparison guides, case studies, how-to videos
  • Goal: Position as the best solution

Stage 3: Conversion

  • "Ready to buy, need final push"
  • Asset types: Demos, trials, testimonials, pricing pages
  • Goal: Remove final objections, close deal

Stage 4: Retention

  • "Customer, keep them happy and growing"
  • Asset types: Onboarding, tutorials, upsells, check-ins
  • Goal: Maximize lifetime value

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