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pcr12/creative-intelligence-scorer
creative-intelligence-scorer is a machine learning model from pcr12. Use it for the machine learning task on the model card, and read the license before you ship it in a product. The card lists the license as mit.
Multi-Task Creative Lifespan Prediction — predicts ad creative CTR score and fatigue half-life from a raw image using a frozen CLIP backbone and a trainable multi-task head.
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Updated May 28, 2026
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From the Hugging Face model README
Multi-Task Creative Lifespan Prediction — predicts ad creative CTR score and fatigue half-life from a raw image using a frozen CLIP backbone and a trainable multi-task head.
Input image (224×224 RGB)
↓
[FROZEN] CLIP-ViT-B/32 (openai/clip-vit-base-patch32)
↓ 512-dim embedding
Projection: Linear(512→256) → ReLU → Dropout(0.2)
↓ 256-dim shared representation
┌─────────────────────┐
↓ ↓
CTR head Fatigue head
Linear(256→1) Linear(256→2)
Sigmoid Weibull params (log_scale, log_shape)
Loss = 0.5 × BCELoss(ctr) + 0.5 × WeibullNLLLoss(fatigue, right-censored)
| Metric | Value | Target |
|---|---|---|
| Spearman r (CTR ranking) | TBD | > 0.30 |
| MAE (CTR calibration) | TBD | < 0.15 |
Portfolio project demonstrating Multi-Task Creative Lifespan Prediction for ad creative scoring. Not intended for production ad serving decisions.