AI-Lead-Generation-Outreach

AI Lead Generation & Outreach Platform

Find local-business leads from Google Maps, audit their web presence with AI, score them with a rule engine, and auto-generate personalized WhatsApp outreach — all stored in PostgreSQL.

Phase 1 (MVP) is implemented in backend/. Phase 2 (LangGraph automation) and Phase 3 (multi-source + vision audits + dashboard) are planned — see memory/ for the full roadmap.

Pipeline

Google Maps  ->  Lead Collector  ->  PostgreSQL
                                          |
                  Website Analyzer (HTTP/HTML signals)
                                          |
                  AI Audit Agent (LLM: opportunities + services)
                                          |
                  Lead Scoring (rule engine, 0-100)
                                          |
                  Message Generator (LLM: WhatsApp draft)

Tech

FastAPI · SQLAlchemy · PostgreSQL · Playwright · BeautifulSoup · httpx · OpenRouter / GLM (Zhipu) via OpenAI-compatible API.

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Setup

1. Start Postgres (Docker)

docker compose up -d db

(Or use your own Postgres / Supabase and update DATABASE_URL.)

2. Python env + dependencies

cd backend
python -m venv .venv
.venv\Scripts\activate          # Windows (PowerShell: .venv\Scripts\Activate.ps1)
pip install -r requirements.txt
python -m playwright install chromium

3. Configure secrets

backend/.env already exists (gitignored). Confirm LLM_PROVIDER, keys, and DATABASE_URL. Copy from .env.example if you need a fresh one.

4. Run the API

python run_dev.py
# -> http://localhost:8000/docs  (interactive Swagger UI)

Tables are auto-created on startup.

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Usage

Scrape + run full pipeline

curl -X POST http://localhost:8000/api/scrape \
  -H "Content-Type: application/json" \
  -d '{"city":"Jaipur","category":"restaurants","max_results":10,"run_pipeline":true}'

Browse leads (best opportunities first)

curl "http://localhost:8000/api/leads?min_score=70&limit=20"

Other endpoints

Send on WhatsApp

1. Login once (scan QR with your number 9648531091):

   cd backend
   python wa_login.py
   

2. Test safely with WHATSAPP_DRY_RUN=true (default) — simulates sends, marks DB.
3. When ready, set WHATSAPP_DRY_RUN=false in .env, then:

   curl -X POST "http://localhost:8000/api/send/batch?min_score=70&limit=10"
   

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LLM models

Set in .env. Default is an OpenRouter free model. Strong free options:

• deepseek/deepseek-chat-v3.1:free
• meta-llama/llama-3.3-70b-instruct:free
• qwen/qwen-2.5-72b-instruct:free

GLM (Zhipu) is configured as a fallback — set LLM_PROVIDER=zhipu to use it. Free models on OpenRouter have rate limits; if you hit them, switch provider/model.

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⚠️ Security & Compliance

• Never commit .env. It is gitignored. If a key was ever pasted in chat or shared, rotate it in the provider dashboard.
• Collect public business contact data only. Respect Google Maps / WhatsApp platform policies, rate limits, and applicable privacy law. Add consent-based outreach and opt-out handling before sending at scale. See memory/project-compliance.md.

Roadmap

• Phase 2: Port the pipeline to independent LangGraph nodes; Celery scheduling; follow-up agent (Day 3/7/14/30).
• Phase 3: JustDial/IndiaMart/Sulekha sources, Playwright screenshot + vision-model UI audits, WhatsApp Business API sender, Next.js dashboard + analytics.